Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks
Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019.
While I publish one post per week like clockwork, this year I redoubled my efforts to try to publish two posts per week. That’s a difficult goal and as the numbers suggest, I succeeded in getting two out about 50% of the time.
Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate.
I was surprised at how well these performed but then, there isn’t another publication that provides such a service. That’s a big part of why I started doing that series along with the PR Tech Sum and product reviews.
The posts listed below are the those that were the most read as measured by clicks. It’s worth pointing out that easily visitors spent five minutes (or more) with each of these entries.
1. 45-plus Places to Find Communications and Public Relations Jobs
Here’s a list of websites to help you look for a public relations jobs including professional associations, trade publications and recruiters that specialize in PR.
Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. I found the product to be impressive and promising. Intrado has the resources to rival Cision and Meltwater so a third large competitor is good for the PR market.
3. Journalists Love Twitter, and if Your Job is Media Relations, You Should too
The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network.
4. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms
A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.
5. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?
The median public relations salary in the U.S. was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.
6. Sorry, Press Releases Do Not Help Your SEO Anymore
The links included in press releases sent out over a wire service have no SEO value anymore. There are still many good reasons for sending out a press release, but SEO isn’t one of them.
7. SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]
A software company that has traditionally made tools for SEOs is moving into PR: SEMrush has acquired the Warsaw-based Prowly. Here’s why links can be better than a mention.
Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring. If you’re coming up on renewal, or in the market for a PR tech tool, Muck Rack deserves a spot on your shortlist.
9. 10 PR Tips for Making Your Company Easier to Cover
Better organize your announcements and media contacts to make the “news” and answers easy to find. And please, stick to business etiquette.
10. Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt
75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting.
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Thank you for reading! Good riddance 2020! And wishing you success and health in 2021.
Also, see these other year-end roundup posts:
- 45 Marketing and PR Statistics that Recap the Year We Had in 2020
- Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Image credit: Photo by HENCE THE BOOM on Unsplash
