Contribute: guest posts and how to pitch successfully

It is possible to pitch this blog!

First, you should know that Sword and the Script Media is a B2B marketing and PR consultancy (services | backstory).  However, we’re always open to good ideas and you’ll find a PR-friendly reception if you follow a few basic guidelines.

Coverage focus:

Generally, this blog is oriented around public relations (PR) from a business-to-business (B2B) perspective.  While it does cover a wide variety of topics related to marketing, especially digital and content marketing, these are viewed through the lenses of PR.  It’s a very specific and strategic approach that complements the market cycle — businesses with complicated products and long sales cycles — that are typically characteristic of a B2B organization.

Do’s:

  • Read a few posts so you understand what sort of topics are covered here (subscribe here).
  • Pitch a specific topic rather than sending a list of ideas.
  • Have a story, strong opinion, or point of view, especially if you are pitching a guest post.
  • Do send surveys and studies about marketing and PR.
  • Use this contact form for pitches.
  • If you can show me you’ve been published elsewhere, that’s a bonus, but not necessary.
  • Know my name.  It’s a click away.  My name is not “Hi there,” or anything similar.
  • There is an occasional Q&A opportunity called Off Script.

Don’ts:

  • Don’t send pitches asking for backlinks; I mark these as spam.
  • Don’t give a fake compliment and ask for a link; I mark these as spam.
  • Don’t send “quick questions” or “partnership” offers to trade links; I mark these as spam.
  • Don’t offer to help with my SEO or website design; I mark all these as spam.
  • Don’t use a template to pitch; I usually mark these as spam.
  • Don’t send me a pitch asking me if I accept pitches; just send a good pitch.
  • Don’t send pitches to my personal email; I mark all these as spam.
  • Don’t slap “embargo” on your pitch to sex it up; unsolicited embargoes are usually manipulative in nature.
  • Don’t slap “exclusive” on your pitch to sex it up; I don’t get excited about exclusives.
  • Don’t add me to an email list unless we’ve worked together before and I’ve agreed to it.

Bottom line: send a thoughtful, well-reasoned pitch, and I’ll respond in kind. Typically, I’m open-minded to contrarian views, encourage junior professionals and PR interns to take a shot, and I don’t view any other PR agency as too competitive to cover.

Guest Post Guidelines:

  • Must be relevant for a B2B audience;
  • Clearly pitch a specific topic;
  • Generally, 600 words or more; enough to examine a topic thoroughly;
  • With some exceptions, like excerpts by book authors, it should be original content;
  • Must be exclusive to this site for 30 days;
  • Cannot be promotional in nature;
  • A link or two is okay if these serve the reader;
  • Include a bio and a link to a headshot.
  • I reserve the right to edit material for style and clarity or to remove promotional language and links that I think do not serve the reader.

PR Technology Vendors

There are several opportunities for you to earn coverage (sponsored opportunities can be found here).

  • PR Tech Sum: this is a monthly summary of news related to the vendor community. Generally, these news items are of the most interest are:
    • Product announcement including new features and updates;
    • Customer case studies (must have datelines);
    • Financial transactions such as a round of funding or M&A;
    • Surveys or data-based studies of the PR community, reporters or media landscape; and
    • Here’s an updated list of the PR technology companies I’m watching and researching.
  • PR Tech Briefing: this is write-up based on both a business presentation (target market, customers, demographics,  positioning, solution overview, product roadmap) and a brief web demonstration of your product, Q&A and my own research. Occasionally, I’ll do something similar with a Martech Briefing.
  • Product Reviews: this is an in-depth review based on hands-on in a production environment. Typically product reviews require 60 days of access to allow for thorough testing and analysis on real-world data. If I like the product I write about it.  If I do not, I stop using it and send you whatever feedback I have by email. There are about a half-dozen vendors that have gotten feedback this way.  If you improve your product, you can try again in the future.

Importantly, none of the three categories above can be purchased. I do not accept money for product briefings or reviews. Solution providers are not permitted to “see” or “review” any review or brief in advance of publication. If you work for a vendor in the PR space, I’d encourage you to reach out and you should feel free to send me your announcements (inquiry -at- swordandthescript -dot- com).

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If you have questions about any of this, please get in touch (inquiry -at- swordandthescript -dot- com).