It is possible to pitch this blog! You’ll find a PR-friendly reception if you follow a few basic guidelines.
Generally, this blog is oriented around public relations (PR) from a business-to-business (B2B) perspective. While it does cover a wide variety of topics related to marketing and social media, these viewed through the lenses of PR. It’s a very specific and strategic approach that complements the market cycle — complicated products and long sales cycles — that are typically characteristic of a B2B organization.
- Read a few posts so you understand what sort of topics covered here.
- Pitch a specific topic rather than sending a list of ideas.
- Have a strong opinion, especially if you are pitching a guest post.
- Data and studies marketing and PR can use to benchmark themselves are desirable.
- You can send an email or use the contact form — these go to the same place.
- Know my name. It’s a click away. My name is not “Hi there,” or anything similar.
- There is a Q&A opportunity once a month called Off Script — these are booked out in advance.
- Don’t send pitches asking for links or offering to exchange links; I mark these as spam.
- Don’t send a “Hey, I saw you wrote X, would you link to my new Y resource” pitch; I mark these as spam.
- Don’t offer to help with SEO or website design; I mark all these as spam.
- Don’t use a template to pitch; these pitches are terrible.
Bottom line: if you are a professional PR person and send a thoughtful, well-reasoned pitch, and I’ll respond in kind. Typically, I’m open-minded to contrarian views, encourage junior professionals and PR interns to take a shot, and I’d don’t view any other PR agency as too competitive to cover.
PR Technology Vendors
There several opportunities for you to earn coverage.
- PR Tech Sum: This a monthly summary of news related to the vendor community. Generally, these news items are of the most interest:
- Product announcement including new features and updates;
- Product briefings with a product manager;
- Financial transactions such as a round of funding or M&A;
- Surveys or data-based studies of the PR community, reporters or media landscape.
- PR Tech Briefing: this is write up based on presentation and web demonstration of your product. I will ask hard questions.
- Product Reviews: this is an in-depth review based on hands-on in a production environment. Typically product reviews require 60 days of access to allow for thorough testing and analysis on real-world data. If I like the product I write about it. If I do not, I stop using it and send you whatever feedback I have by email. There are about a half-dozen vendors that have gotten feedback this way. If you improve your product, you can try again in the future.
If you are a PR contact for any vendor in the PR space, I’d encourage you to reach out to me and make an introduction.
You should feel free to send me your announcements. I’d prefer to get these through a direct message on Twitter, which makes it easy for you too. Email is fine to get started (inquiry -at- swordandthescript -dot- com).