Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily... Read More
Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company
When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of... Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and... Read More
5 Proven Ways PR can Develop Client Media References in B2B Organizations
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that... Read More
The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While
Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s... Read More
11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018
The Off Script series is a question and answer style interview published here about once per month. It’s an opportunity to talk to real marketing... Read More
