PR, Social Media and the Imperative of Content Marketing [UML]
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration... Read More
![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times.... Read More
The Ability to Focus is Becoming an Essential Marketing Skill
Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to... Read More
Features, Fidelity and Faux Pas of the Social Media Platforms [UML]
It’s been several years since social media has embarked down a path paved in payment. The ability to drive results purely from organic efforts have... Read More
Twitter Marketing Automation is a Glimpse of AI Saturation
Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional... Read More
Highlights from the State of Blogging in 2017 Survey
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of... Read More
![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML-150x150.jpg)
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
