Journalists Love Twitter, and if Your Job is Media Relations, You Should too
Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder,...Read More
3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been...Read More
Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]
Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired...Read More
An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity
In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is...Read More
Two Reasons PR Needs to Budget a Little Paid Social Budget
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily...Read More
Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company
When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of...Read More
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