So much for the Social CMO. A recent study by IBM indicates just one-fifth of CMOs incorporate social media in digital marketing.
This suggests to me that social media is either completely useless, or it still presents and enormous and latent opportunity. My money is on the latter.
Perhaps seizing on an opportunity, Adobe which also runs CMO.com, published an infographic, we first spotted on Visual.ly titled: The CMO’s Guide to 2014 Social Media Landscape. Read More…
I’m partial to the Center’s research because it includes some academic rigor – that is more or less absent an agenda. The current study focuses on the Inc. 500 and is a two-step methodology of reviewing use-cases and later conducting surveys by random sampling.
Conventional social media wisdom says people don’t like brands on Twitter – which in part explains the movement for humanization. Contrast that with “personal branding” and we indeed live in strange times where brands strive to be human, and people strive to be brands.
Whether it’s the humanity or branding, there’s something inherently likeable about small business. Clearly there’s a lot to like – according to the Small Business Administration, small business makes up more than 99% of employer firms in the U.S. and provide for nearly half of all private sector jobs. A new survey by Twitter – Small Business Customer Insights – says small business socially likable too. Read More…
Twice in my career I’ve worked for companies that tried to build a business in AsiaPac. Twice it has not exactly worked out as planned.
Twice this year I’ve interviewed prominent PR or marketing executives – Lou Hoffman and Neal Schaffer – who have been quite successful in those regions. Read More…
Ever get two birds with one stone? I did this past Monday.
Zen Yinger sent me a note on Twitter telling me Neal Schaffer was in town for a book signing at a local Barnes & Noble. I “met” them both somewhere along the social media trail about two or three years ago – and this week I was lucky to meet them both in person.
“Social media complements everything and replaces nothing,” Neal said as he kicked off his book signing talk (video posted nearby). What’s interesting about Neal is that he comes at things from a sales and business development perspective, rather than a marketing and PR perspective. I often find his views refreshing – and outside the doldrums of the echo chamber. Read More…
Top executives that engage in social media can make a remarkable difference. While I haven’t seen any data, I have a sense there’s a lot of busy executives who in the back of their minds know they should be active on social media but haven’t yet taken the time to learn about it.
There’s a stumbling block too – it’s sociological or perhaps psychological – and it centers on the idea they’d have to ask for help, which means admitting there’s something they don’t know.
As Steve Farnsworth posted today, “Smart people aren’t afraid to ask dumb questions.” Read More…
There’s an old saying that people don’t leave a job, they leave a boss.
A LinkedIn infographic, I first spotted on Entrepreneur.com, seems to say the opposite. “Relationship with managers” is ranked as the one of the “least important factors that will get professionals to accept a new job.” The data is almost completely at odds with my own personal views, though it may also be the difference between accepting a new role — and staying in an existing job, which while related, would change the context of a survey question.
With so many tools available for content marketing and social media, it’s easy to feel overwhelmed, so when the Social Times ran this infographic on their site, it caught my attention as useful for a weekend share. PSA: the Social Times has a fantastic email newsletter that comes out every morning and summarizes the major social media stories of the day.
Typically, I take a bite-sized approach and test out a few tools at a time. Of the 25 tools on this list, there are four I’ve had some experience with and here are three that I’d put my name on: Read More…
The mainstream media just can’t shake the compulsion to call Google+ a “ghost town.” It’s the type of refrain that if we say it enough times, we might start to believe it. This wouldn’t be a big deal, except for the fact the media is supposed to serve readers and playing out this story-line falls short of that goal…and they are completely missing the point of that little +.
New York Times tech reporter Claire Cain Miller was the latest to apply the ghost town label in a story in a less than loving piece published on Valentine’s Day: The Plus in Google Plus? It’s Mostly for Google. Her lede, which also ran on the front page of the print version, read: “Google Plus, the company’s social network, is like a ghost town.”
The story is more about search and less about social as the media — and I’m not just picking on Ms. Miller here — erroneously, perhaps ignorantly, perpetuates this notion that these two dynamics should be evaluated separately.
As of this writing, the available public information on Ms. Miller’s Google+ profile indicates she has been circled by 23 people, has yet to post a profile photo or make a single update to the social network. PR types might remember her well-shared 2009 story on PR, Spinning the Web: P.R. in Silicon Valley [sic] which included delightfully salacious phrases such as “‘whisper in the ears’ of Silicon Valley’s Who’s Who.” Read More…
If there’s ever been a cliché for a love/hate relationship, for me, Facebook would fit the bill. Some have compared it to a 10-year-old that needs a “timeout.” Still, what the company has done is impressive and probably beyond anyone’s wildest dreams.
This infographic, recently published on Marketing Land, spells out why. Here are a few of the statistics that drew my interest:
