The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started...Read More
Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and see humanity as a path for differentiation...Read More
Survey shows people follow brands on social media to stay informed about new products and services
Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all...Read More
6 ways millennials are reshaping B2B marketing as they move into leadership roles
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is...Read More
Youth will be served: 3 Signs B2B needs to revamp social media marketing
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads...Read More
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find...Read More
