The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While
Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up... Read More
11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018
The Off Script series is a question and answer style interview published here about once per month. It’s an opportunity to talk to real marketing and PR professionals doing real work. It’s equal parts networking, professional development and a way... Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont... Read More
18 Marketing and PR Statistics that Read Like a Meta Description for the Year 2018
Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end,... Read More
![Triple 7s the Best Worst and the Most Loved Blog Posts in 2017 [Sword and the Script]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Triple-7s-the-Best-Worst-and-the-Most-Loved-Blog-Posts-in-2017-Sword-and-the-Script-500x500.jpg)
Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting... Read More
33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know... Read More
20 Golden PR and Content Marketing Ideas that will Outlive 2017
PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from... Read More
20 Insightful PR and Marketing Predictions for 2018
The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to... Read More
7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven... Read More
![How to Conduct your Own Year in Review on Twitter [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/How-to-Conduct-your-Own-Year-in-Review-on-Twitter-UML.jpg)
How to Conduct your Own Year in Review on Twitter [UML]
Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations of the sort. Users can review this summary and chose to post it to... Read More
