The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism Every year I read and write about dozens of reports on...Read More
Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid “Be careful whose advice you buy, but be patient with those who supply...Read More
The 13 Most Popular Blog posts on Sword and the Script in 2022
This is the 13th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51...Read More
The Top 10 Most Popular Blog Posts on Sword and the Script for 2021
This blog published 51 posts this year – the 12th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork. The total count of posts published is down from 86...Read More
20 PR and Marketing Predictions for 2022
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To...Read More
13 Public Relations Statistics Summarizing 2021
88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 Every year this blog pours over dozens of public relations surveys and breaks down the findings. At...Read More
13 Marketing Statistics Summarizing 2021
73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021 Every year this blog breaks down the results and covers dozens of marketing surveys and studies. As the...Read More
The Top 10 Most Read Posts on Sword and the Script in 2020
Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in...Read More
45 Marketing and PR Statistics that Recap the Year We Had in 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020 Many of the blog posts published here are based on survey research, analytical studies...Read More
Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape...Read More
