The Top 10 Most Read Posts on Sword and the Script in 2020
Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in...Read More
45 Marketing and PR Statistics that Recap the Year We Had in 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020 Many of the blog posts published here are based on survey research, analytical studies...Read More
Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape...Read More
The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019
There were 62 posts published on this blog in 2019. That’s about on track with the publishing tempo over the last few years. A weekly post runs every Tuesday, because consistency matters. Occasionally, there is an additional roundup post on...Read More
An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...Read More
9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond
Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add...Read More
30 Pragmatic Marketing and PR Predictions for 2020
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...Read More
The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While
Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up...Read More
11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018
The Off Script series is a question and answer style interview published here about once per month. It’s an opportunity to talk to real marketing and PR professionals doing real work. It’s equal parts networking, professional development and a way...Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...Read More
