10 PR blog posts that summarize the state of comms in 2025
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same In my observation, the year 2025 has been one of the most interesting years in public...Read More
The top B2B marketing blog posts that sum up trends from 2025
Budgets, trust and of course, generative AI, top the list of most-read blog posts this year The end of 2025 marks the 16th year this blog has been publishing consistently. It started as a tool for my personal efforts to...Read More
An easy-to-read review of 17 B2B marketing studies summarizing 2025
Insights from studies and surveys on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team Regular readers know I spend a lot of time reviewing market research studies and surveys throughout the year. It’s a useful...Read More
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the...Read More
Unpacking communicators’ predictions for generative AI with the Stories and Strategies podcast
Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The...Read More
The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired)...Read More
Readout: 33 B2B marketing statistics from 2024
Forrester says B2B spends 8% of revenue on marketing; the median B2B sales cycle has “ballooned” from 120 to 408 days; 64% of B2B marketing say their biz doesn’t trust measurement If you are not aware I also produce a...Read More
18 (mostly) B2B marketing and communications statistics that aptly summarize 2024
Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Often, I’ll compile these into cliff...Read More
Machina or ex-machina: ~40 marketing and comms predictions for 2025
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I received this year, I had a simple observation: I disagreed with a...Read More
25 B2B marketing statistics that sum up 2024 at the half-year mark
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance...Read More
