Spending on PR Software Growing Again, Study Finds
Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up”...Read More
A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]
Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product Truescope is a new media monitoring technology that’s launching in the U.S. This...Read More
Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]
Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions (example). M&A is a...Read More
Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]
Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working...Read More
How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing]
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who...Read More
Prezly is CRM for PR that’s Built on an Online Newsroom [PR Tech Briefing]
It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants, the founder and CEO of Prezly. The Belgium-based company takes customer relationship management (CRM) approach...Read More
Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...Read More
