Audience identification is the essential first step for all marketing and communications
The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes,...Read More
Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A...Read More
Startups miss a big opportunity when terms of the deal are not disclosed
Investors and executives that decline to disclose numbers in deal announcements like funding or M&A are by extension denying their business a chance to capitalize...Read More
The type of content B2B buyers say helps vendors win deals [study]
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to...Read More
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition...Read More
5 ways for B2B marketing to align with finance brand building
Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs...Read More
