They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen
We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA... Read More
Make the Uninteresting Interesting to Find Great Corporate Stories [UML]
How do you find a good corporate story? You have to make the uninteresting interesting. That conjures up a harder question: how do you make... Read More
Survey Analysis: Competition in B2B Content Marketing Heats Up
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean... Read More
Your Brand is Not the Hero…Your Customer is the Hero
A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a... Read More
Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker
There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast. Maybe he said it, and maybe he didn’t, but the... Read More
The PR Opportunity for Brands as Publishers Tinker with Journalism
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time... Read More
