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A lot of time is spent talking about “celebrating diversity and inclusion” and creating a “great company culture.” Very few companies can honestly say that they have achieved these types of cultures if they do not understand and articulate a greater company mission than selling their products and services.

Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker

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There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast. Maybe he said it, and maybe he didn’t, but the...

The PR Opportunity for Brands as Publishers Tinker with Journalism

The PR Opportunity for Brands as Publishers Tinker with Journalism

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Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time...

NewsAI: An Impressive New PR Software Tool [Product Review]

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If there’s one frustration every PR pro faces at one point or another, it’s the media pitch met with silence. Even the best media relations...

10 Proven Tips for Successful B2B Media Interviews

10 Fundamentals for Successful B2B Media Interviews

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B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are...

The Dark and Twisted Side of Automation in Advertising

The Dark and Twisted Side of Automation in Advertising

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They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of...

4 Big Media Trends that have Upended PR and Marketing

4 Big Media Trends that have Upended PR and Marketing

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Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device and...

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Recent Posts

Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker
The Essential Characteristics of an Effective CMO [UML]
The PR Opportunity for Brands as Publishers Tinker with Journalism
NewsAI: An Impressive New PR Software Tool [Product Review]
10 Fundamentals for Successful B2B Media Interviews
The Dark and Twisted Side of Automation in Advertising
4 Big Media Trends that have Upended PR and Marketing
Marketing without Authority is Marketing without Accountability
The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis
What Does It Take to Implement Content Marketing Effectively in B2B?

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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