The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter:
Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show...Read More
The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros
More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of...Read More
Why Now Is the Time to Invest in Earned Media
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has...Read More
B2B Marketing Statistics and Notes from 7 Recent Reports
Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing...Read More
What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]
The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost...Read More
3 Simple Tips for Getting Better Coverage of Your Surveys
The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I...Read More
