Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story
If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s...Read More
Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according...Read More
More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should...Read More
Podcast: How AI and ChatGPT are Transforming Public Relations
Fusion PR President Bob Geller recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the...Read More
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech...Read More
For comms pros, Silicon Valley Bank is a reminder that trust is currency
Trust is a currency that can’t be bought or sold but it can be earned, loaned and squandered Why does money have value? It’s not...Read More
