Why People Believe Brands Should or Should Not Take a Political Stand
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good... Read More
New Study: Should Brands Take a Public Stand on Politics?
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a... Read More
Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager... Read More
Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in... Read More
Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety... Read More
7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the... Read More
