Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
63% of marketing and comm pros surveyed say business leaders are asking about AI visibility, but in an odd twist, a plurality of respondents are...Read More
7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]
Muck Rack Academy’s Fundamentals of Media Relations is a course taught by Michael Smart, a respected public relations coach who helps PR professionals strengthen their...Read More
Why great writing starts with the audience [special guest post]
Successful writing is not just about selling a product or promoting an organization; it is about understanding the audience and creating messages that build trust...Read More
International travelers to the World Cup remind Americans to be grateful
Global visitors traveling for the World Cup may well be the best ‘brand ambassadors’ for the U.S., but it’s Americans who needed that third-party validation...Read More
Why is the PESO model essential to PR? [special guest post]
Public relations is like a puzzle; paid, earned, shared and owned media each serve as a piece, working together to create one complete and effective...Read More
Is AI visibility giving marcom déjà vu? It should. Here’s why.
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the...Read More
