Are Embargoes and Exclusives Still Useful in Media Relations?
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives....Read More
The Meaning of Staying “On Message”
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message....Read More
Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are...Read More
Another Reason for Business to Avoid Politics: People are Sick of Politics
55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey...Read More
$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to...Read More
Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting...Read More
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