Earned Media vs. Media Relations [PR Tech Sum]
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts...Read More
The Top PR Challenges and Tips for Overcoming Them
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through...Read More
Is Public Relations Management a Technology? [PR Tech Sum]
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The...Read More
Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends...Read More
Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of...Read More
IABC Webinar Recap: The 2020 JOTW Communication Survey Review
The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis –...Read More
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