Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you...Read More
7 Reasons your competitor was included in a story…but you weren’t
In this guest post, Kathy Casciani identifies some of the main reasons why you might have missed a story opportunity your competitor scored; knowing these...Read More
PR ought to be in the B2B marketing mix because that’s where tech buyers look first
55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I...Read More
Trust issues: the one reason buyers give B2B content a letter grade of “D”
71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads...Read More
Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard...Read More
Audience identification is the essential first step for all marketing and communications
The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes,...Read More
