AI has content marketers skipping best practices and results have plunged
Orbit Media’s 2026 annual blogger survey finds content marketing results at a 12-year low as marketers skip best practices; skipping those steps IS, in this...Read More
Strategy vs. tactics in PR: What’s the difference? [guest post]
The Trojan Horse was a tactic within a deception strategy. PR work follows the same logic: understand the audience first, then choose specific actions that...Read More
Prospective B2B customers are reading your content on personal time
A survey of 1,500 B2B respondents by DigitalZone finds that about 1/3rd report reading on their own time; but the gap between what they read,...Read More
Marketing (and PR’s) obligation to the business if they want credibility
80%-plus of CEO polled say marketing would have more credibility if they spoke the language of business and demonstrated a stronger commercial understanding A couple...Read More
Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
63% of marketing and comm pros surveyed say business leaders are asking about AI visibility, but in an odd twist, a plurality of respondents are...Read More
7 key takeaways from Muck Rack’s free fundamentals of media relations course [guest post]
Muck Rack Academy’s Fundamentals of Media Relations is a course taught by Michael Smart, a respected public relations coach who helps PR professionals strengthen their...Read More
