Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends...Read More
Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of...Read More
IABC Webinar Recap: The 2020 JOTW Communication Survey Review
The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis –...Read More
PR Measurement: How is Communications Proving Value?
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and...Read More
What Does “Storytelling” Mean to You? 105 Answers from Communicators
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic,...Read More
Why Have the Top Challenges Facing PR and Comms Shifted? [Webinar]
What’s the number one challenge facing communications and PR professionals? “Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey....Read More
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