AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]
Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks For a while,...Read More
Your Response to Business Reviews Might Count as Much as the Review Itself
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR...Read More
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options A client of mine was preparing a press...Read More
Meltwater Quietly Goes IPO [PR Tech Sum]
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching Welcome to...Read More
The Top 10 Most Read Posts on Sword and the Script in 2020
Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks Eight-six posts were published on...Read More
