Answering Tough Media Questions and Still Making a Good Impression
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant... Read More
The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house,... Read More
Ahrefs: An SEO Tool PR Pros Can Use to Outsmart the Competition [Product Review]
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these... Read More
Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML]
There are so many variables to influencer marketing, it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context,... Read More
9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus
The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus. Like many in... Read More
Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack
She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be... Read More
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