For comms pros, Silicon Valley Bank is a reminder that trust is currency
Trust is a currency that can’t be bought or sold but it can be earned, loaned and squandered Why does money have value? It’s not...Read More
This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software
Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to...Read More
Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]
This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from...Read More
6 Common Public Relations Mistakes That Companies Make [Guest Post]
Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the...Read More
AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of...Read More
Under-Recognized Value of PR is Keeping a Business out of a Bad Spot
Taking in a wide view of the landscape is one of the under-recognized benefits of PR Among martial arts, Brazilian Jiu-Jitsu is among the most...Read More
