The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic... Read More
Prerequisite to Magic: 6 Ways to Get More from Analyst Relations
“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind... Read More
Two Creative PR Stunts that Turned a Press Release Upside Down
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that... Read More
Here’s Why GDPR is Good News for PR and Content Marketing
Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so... Read More
38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications
Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead... Read More
