Sword and the Script

7 Takeaways from Mindful Social Media Marketing [Book Review]



by Frank Strong

7 Takeaways from Mindful Social Media Marketing

The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review.

In some ways, mindfulness is the antithesis of multitasking, though the concept is deeper:

“When was the last time you sat quietly at your desk and did nothing but think? How would you react if you observed a peer, employee, or manager doing so? Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. But in today’s hyper-paced work environment, mindfulness practitioners know the importance of recharging in order to regain productivity. And mindfulness research is convincing many managers that investing in reflection, openness, and thoughtfulness will have a positive impact on employees and on the bottom line.”

It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing. Read More…

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General Electric Theater: Reagan met Content Marketing in 1954



by Frank Strong

General Electric Theater Where Reagan met Content Marketing in 1954-1
In 1954, the television had reached a critical milestone:  26 million U.S. households (56%) owned a TV.

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

The show, General Electric Theater, was born and its host would be none other than Ronald Reagan.

The experiment was a wild success. Read More…

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4 Free Chrome Brower Extensions for a Digital PR Edge



by Frank Strong

4 Chrome Brower Extensions that Give PR Pros a Digital Edge

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Some of the titles list dozens, even hundreds of tools that are “essential.”

Nobody, except perhaps a carpenter, needs a hundred tools and the chances are the proponents of such posts hasn’t even tried them all.

To that end, I can promise readers three things:  This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge.   Read More…

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Survey says PR Best Positioned to Manage Corporate Social Media



by Frank Strong

PR in a Better Position to Manage Corporate Social Media

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents.

A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly inclined to pin the communications shop with such responsibility. More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.”  Read More…

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Best and Worst of Sword and the Script in 2015



by Frank Strong

Best and Worst of Sword and the Script in 2015

The process of analyzing the best performing and worst performing is both insightful and humbling.

It’s insightful for thinking through why content performed or underperformed.  This is an analytical skill that is easily parlayed into one’s professional work.

It’s humbling for the posts thought derived from epiphany, inspiration or passion that seemingly go nowhere. Every blogger, indeed every writer, can likely relate to this phenomenon. Read More…

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One Bold Content Marketing Prediction for 2016



by Frank Strong

One Bold Content Marketing Prediction for 2016

In 2016, a company such as Amazon, eBay or WalMart will acquire Yahoo.

Joe Pulizzi has often noted there are two choices in content marketing – build an audience or buy one.  He recently made a credible argument that Nike should have acquired Grantland when ESPN moved to shutter the site amid controversy:

Nike spends about $8 million dollars per day trying to get people to buy their stuff. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland).

In mulling it over for a week or so, it’s that line of thinking that leads me to this content marketing prediction. Read More…

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture



by Frank Strong

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market.  Some 17% of Americans listen to podcasts monthly according to Statista.

There’s several other important points about podcast listeners.  They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research.  In other words, these people listen to lots of podcasts.

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 hours of podcasts a day.  That may sound like an impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.” Read More…

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A Pediatric Prescription for Effective Content Marketing



by Frank Strong

A Pediatrician has the Prescription for Effective Content Marketing

In just three days, one pediatrician has earned 3.6 million views on YouTube for this video.  It’s led to news coverage, like this piece by a local FOX affiliate in Boston.  A quick Google search (233,000 results) shows he’s had dozens of placements, if not thousands.

By all appearances on his channel, it’s the first time he’s ever published a video to YouTube, though this one does look fairly professional in finish.  The website for his business – Pacific Ocean Pediatrics – is elementary.  His Facebook page has just 400 or so fans at this moment.

So how did a medical doctor with 26 years in practice suddenly become an internet sensation?  He answered a new parent’s most pressing question:  How to calm a crying baby.  His technique entails a unique hold and a “shake of his little booty.” Read More…

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