Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
63% of marketing and comm pros surveyed say business leaders are asking about AI visibility, but in an odd twist, a plurality of respondents are leaning on marketing operations (17%) and paid media (35%) to influence it Marketing and communications...Read More
7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]
Muck Rack Academy’s Fundamentals of Media Relations is a course taught by Michael Smart, a respected public relations coach who helps PR professionals strengthen their media relations and communication results Successful media relations requires more than writing a strong pitch,...Read More
Why great writing starts with the audience [special guest post]
Successful writing is not just about selling a product or promoting an organization; it is about understanding the audience and creating messages that build trust and inspire action Great writing doesn’t just begin with the first sentence, hook or lede....Read More
Why is the PESO model essential to PR? [special guest post]
Public relations is like a puzzle; paid, earned, shared and owned media each serve as a piece, working together to create one complete and effective communication strategy The PESO Model consists of four different communication channels: paid, earned, shared...Read More
What is public relations? Trust, credibility and third-party validation [special guest post]
Public relations is more than just social media, publicity or promoting an organization; it’s about two-way communication that builds trust, credibility and third-party validation When some people hear the term public relations (PR), they automatically think of social media, press...Read More
