Survey Says Successful Bloggers Do these 5 Things Differently
Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and...Read More
PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success...Read More
![Two New Corporate Indexes to Watch in PR: Reputation and Misinformation [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2022/11/index-cover1.jpg)
Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is...Read More
Break Through the Crowded Media Landscape with Quality Content [Guest Post]
Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace...Read More
Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the...Read More
Plain Language Usually Wins
Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one....Read More
