What is public relations? Trust, credibility and third-party validation [special guest post]
Public relations is more than just social media, publicity or promoting an organization; it’s about two-way communication that builds trust, credibility and third-party validation When...Read More
28 PR and B2B marketing statistics from studies published so far in 2026
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust...Read More
WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders
PR and communications executives are gaining C-suite power, amid AI demands and polarized audiences, yet there are practical implications for reporting structures, rare dual-skilled leaders,...Read More
“No comment” allows others to shape public perception
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage More organizations are...Read More
A seed to fix the growing public relations problem for AI companies
Public sentiment sours on AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives; the fix doesn’t start with...Read More
Does AI visibility provide PR with third-party validation?
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and...Read More
