Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering...Read More
Changing Relations with Business and Media: Summaries to 3 Studies for Communicators
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights...Read More
MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team
Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big...Read More
Do You Have 6.5 Minutes? Please Take this PR and Comms Survey
This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards We know...Read More
Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly...Read More
Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there...Read More
