How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is... Read More
The Complicated Business of Mixing Brand and Politics [Survey]
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most... Read More
PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR... Read More
Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand,... Read More
The Longstanding Value of a Backlink for Digitally Savvy PR
A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another... Read More
Industry Consolidation Revs Up Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10... Read More
