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July 17, 2026

Why is the PESO model essential to PR? [special guest post]

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Alex Austin Vollor

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Public relations is like a puzzle; paid, earned, shared and owned media each serve as a piece, working together to create one complete and effective communication strategy The PESO Model consists of four different communication channels: paid, earned, shared...

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Why we need to stop using that statistic about goldfish, brains and attention span

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About Us
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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