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August 4, 2026

7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]

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Alex Austin Vollor

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Muck Rack Academy’s Fundamentals of Media Relations is a course taught by Michael Smart, a respected public relations coach who helps PR professionals strengthen their media relations and communication results Successful media relations requires more than writing a strong pitch,...

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Popular Posts

Not just seen, but believed: trust is the new mandate for marketing and comms

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Why we need to stop using that statistic about goldfish, brains and attention span

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The top PR priorities, challenges and opportunities in 2026 [survey]

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Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions

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5 takes on Gartner’s new optimism for PR and earned media in the age of AI

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Recent Posts

Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
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7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]
Why great writing starts with the audience [special guest post]
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Why is the PESO model essential to PR? [special guest post]
Is AI visibility giving marcom déjà vu? It should. Here’s why.
What is public relations? Trust, credibility and third-party validation [special guest post]
28 PR and B2B marketing statistics from studies published so far in 2026

About Us
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2024 Sword and the Script Media, LLC. All Rights Reserved.

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