PR Measurement: A Pulse Check on How Communicators Show Value
Tying outcomes to communications have been a challenge for a long time. For example, in a traditional media relations setting, how do you know if... Read More
Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years,... Read More
Dispelling 6 Myths PR Sometimes has about Content Marketing
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they... Read More
Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving
Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch... Read More
How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend... Read More
3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if... Read More
