Should PR accept an interview with a publication that has a small audience?
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.” This is an age-old question in media...Read More
Should media relations follow-up on PR pitches? Here’s what the data says
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted...Read More
Survey of reporters: 9 in 10 journalists say they delete these PR pitches
It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s...Read More
Signal AI acquires Memo for readership data [PR tech sum no. 64]
Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year...Read More
Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated...Read More
10 things PR teams need from clients to do good work
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s...Read More
