Content Marketing is the New Conference and Trade Show During Quarantine [UML]
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content...Read More
The 3 Characteristics of Effective Thought Leadership in B2B Marketing
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content...Read More
Just Launched: A New Podcast about Military Veterans in Business
Is now a good time to launch a podcast? I’ve seen commentary that says it’s a great time because everyone is stuck at home and...Read More
What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum]
Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I...Read More
Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now
Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but Econsultancy has put some...Read More
A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners
Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has...Read More
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