Survey of reporters: 9 in 10 journalists say they delete these PR pitches
It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s...Read More
Signal AI acquires Memo for readership data [PR tech sum no. 64]
Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year...Read More
Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated...Read More
10 things PR teams need from clients to do good work
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s...Read More
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double...Read More
There’s little tolerance for mistakes in business, which is also a mistake
The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from...Read More
