Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of... Read More
![Creative Storytelling as the Soul of B2B Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Creative-Storytelling-as-the-Soul-of-B2B-Marketing-UML.jpg)
Creative Storytelling as the Soul of B2B Marketing [UML]
It’s far too easy to say that B2B technology is dull. That’s just an excuse when the central responsibility of the creative marketer is to... Read More
![Metrics in Crisis Comms Marketing and Social Media [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Metrics-in-Crisis-Comms-Marketing-and-Social-Media-UML.jpg)
Metrics in Crisis Comms, Marketing and Social Media [UML]
The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. Ask any... Read More
![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil.... Read More
The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist
Freelance journalism is harder today than it was years ago. This is thanks, at least in part, to the “pressure for speed and clicks.” That’s... Read More
7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
