Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among...Read More
Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26% The next year or so is looking rosy in terms of tech spending. That’s...Read More
Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...Read More
Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation
58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and...Read More
Podseeker is a useful Media Database for Podcast Contacts [Product Review]
Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional...Read More
PR Software Pricing Estimates [PR Tech Sum]
Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks Every month I struggle to avoid starting these roundups with “Wow, another month has gone by.” And yet here we are. Labor...Read More
High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey
High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the...Read More
Why PR Needs to Get Over its Strong Aversion to Sponsored Content
Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content A while back I was having trouble reaching one reporter for a client. I’ve...Read More
The New Normal: Why PR is More Valuable than Ever [Earned Media Summit]
Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling!...Read More
PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...Read More
