Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...Read More
Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...Read More
IABC Webinar Recap: The 2020 JOTW Communication Survey Review
The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3rd Annual JOTW Communications Survey for 2020. The full report is more than...Read More
PR Measurement: How is Communications Proving Value?
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications, according to the 3rd annual...Read More
What Does “Storytelling” Mean to You? 105 Answers from Communicators
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant...Read More
Why Have the Top Challenges Facing PR and Comms Shifted? [Webinar]
What’s the number one challenge facing communications and PR professionals? “Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey. Traditionally, the annual survey has pointed to “budget” as the top challenged, but that shifted...Read More
Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt
75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters...Read More
Should Brands Speak Out Right Now or Not? [UML]
Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. As such, I know there many of us wrestling with this...Read More
The Most Recommended PR Tech Vendors [PR Tech Sum]
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...Read More
Partisan Politics Complicates PR and Comms for Business, Survey Finds
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...Read More
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