Podseeker is a useful Media Database for Podcast Contacts [Product Review]
Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional...Read More
PR Software Pricing Estimates [PR Tech Sum]
Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks Every month I struggle to avoid starting these roundups with “Wow, another month has gone by.” And yet here we are. Labor...Read More
High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey
High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the...Read More
Why PR Needs to Get Over its Strong Aversion to Sponsored Content
Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content A while back I was having trouble reaching one reporter for a client. I’ve...Read More
The New Normal: Why PR is More Valuable than Ever [Earned Media Summit]
Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling!...Read More
PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...Read More
Why “Disruption” is a Terrible Message for Prospects in B2B Marketing
Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was...Read More
LexisNexis Launches White Label Press Release Service [PR Tech Sum]
PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches There are a whole lot of gates going up around publications...Read More
4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]
Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The Drum Awards is a...Read More
The Media Relations Struggle is Real; Experts Describe What it May Mean for PR
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...Read More
