PR Coverage May have a Bigger Influence on SEO than Links
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords We’ve long known that PR can have a significant impact on search rankings, but some of...Read More
Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs)....Read More
AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]
Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine...Read More
Your Response to Business Reviews Might Count as Much as the Review Itself
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A friend of mine with a small business was worried about a negative review. He’s a...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution...Read More
Meltwater Quietly Goes IPO [PR Tech Sum]
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community...Read More
The Top 10 Most Read Posts on Sword and the Script in 2020
Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in...Read More
45 Marketing and PR Statistics that Recap the Year We Had in 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020 Many of the blog posts published here are based on survey research, analytical studies...Read More
Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape...Read More
