Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker
There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast. Maybe he said it, and maybe he didn’t, but the but the point remains: it’s hard to execute on a business concept if your people... Read More
![The Essential Characteristics of an Effective CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/08/The-Essential-Characteristics-of-an-Effective-CMO-UML.jpg)
The Essential Characteristics of an Effective CMO [UML]
To say the role of the CMO has evolved is an understatement. In some ways, CMO often seem pulled in opposing directions. On one hand, a core competency in analytics and automation are a prerequisite. Yet on the other, businesses... Read More
The PR Opportunity for Brands as Publishers Tinker with Journalism
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.... Read More
NewsAI: An Impressive New PR Software Tool [Product Review]
If there’s one frustration every PR pro faces at one point or another, it’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or... Read More
10 Fundamentals for Successful B2B Media Interviews
B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which... Read More
The Dark and Twisted Side of Automation in Advertising
They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. The... Read More
4 Big Media Trends that have Upended PR and Marketing
Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device and intuitively understand how to use it, but the business software I use at work requires... Read More
Marketing without Authority is Marketing without Accountability
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing... Read More
The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis
The word “interim” might conjure the idea of provisional, or temporary, or stopgap, but there’s one more way to think about it according to the Merriam-Webster definition: intervening. It’s especially relevant at critical moments in time – an interim to... Read More
What Does It Take to Implement Content Marketing Effectively in B2B?
What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations; and c) every vertical market... Read More
![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML-150x150.jpg)
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
