AI has content marketers skipping best practices and results have plunged
Orbit Media’s 2026 annual blogger survey finds content marketing results at a 12-year low as marketers skip best practices; skipping those steps IS, in this analysis, strongly correlated with AI adoption A handful of people I know have experimented with...Read More
Prospective B2B customers are reading your content on personal time
A survey of 1,500 B2B respondents by DigitalZone finds that about 1/3rd report reading on their own time; but the gap between what they read, and what gives them confidence is plain to see Business executives read vendor content outside...Read More
Marketing (and PR’s) obligation to the business if they want credibility
80%-plus of CEO polled say marketing would have more credibility if they spoke the language of business and demonstrated a stronger commercial understanding A couple of weeks back I highlighted a survey by the UK-based marketing agency Propolis. They polled...Read More
Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
84% of B2B CEOs think marketing is a support function; 75% say marketing does not drive growth; let’s stop guessing and design a test that provides a definitive answer More than 4 out of 5 (84%) of CEOs “think marketing...Read More
A theory on why B2B marketing requires so many darn customer touches today
When you step back and look, the trend line is clear: when companies cut B2B marketing brand and awareness programs, sales cycles grow longer and require more touches It takes 62-plus touches to close a deal in 2026. The B2B...Read More
International travelers to the World Cup remind Americans to be grateful
Global visitors traveling for the World Cup may well be the best ‘brand ambassadors’ for the U.S., but it’s Americans who needed that third-party validation A news story is an event that defies expectations. We all expect a dog to bite...Read More
Is AI visibility giving marcom déjà vu? It should. Here’s why.
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the studies and surveys about AI and marketing or comms are giving me déjà vu: I’ve...Read More
28 PR and B2B marketing statistics from studies published so far in 2026
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation Regular readers know I spend a lot of effort on these pages sorting...Read More
Gartner CMO spend survey shows marketing leaders have a third dilemma
CMOs face a new ‘trilemma’ of delivering stronger growth with flat budgets while rapidly implementing AI; 70% of them are not ready CMOs are accustomed to doing more with less, but now they’ve got another ‘more’ on their to-do list,...Read More
Legal, finance and procurement decide B2B marketing and sales success
Some B2B marketing shops don’t even think about these groups on a buying committee, let alone develop messaging; a study by LinkedIn and Bain shows why that needs to change B2B marketers instinctively target their marketing at decision-makers. This sounds...Read More
