Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid...Read More
B2B Marketing Statistics and Notes from 7 Recent Reports
Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing...Read More
The Top Complaints B2B Sales and Marketing Have about Each Other
Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part...Read More
Why It’s Important to Maintain Marketing and PR Budgets in a Recession
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the...Read More
Is Video Worth the Cost in B2B Marketing?
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and...Read More
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence...Read More
