Marketing (and PR’s) obligation to the business if they want credibility
80%-plus of CEO polled say marketing would have more credibility if they spoke the language of business and demonstrated a stronger commercial understanding A couple...Read More
Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
63% of marketing and comm pros surveyed say business leaders are asking about AI visibility, but in an odd twist, a plurality of respondents are...Read More
Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
84% of B2B CEOs think marketing is a support function; 75% say marketing does not drive growth; let’s stop guessing and design a test that...Read More
A theory on why B2B marketing requires so many darn customer touches today
When you step back and look, the trend line is clear: when companies cut B2B marketing brand and awareness programs, sales cycles grow longer and...Read More
Why great writing starts with the audience [guest post]
Successful writing is not just about selling a product or promoting an organization; it is about understanding the audience and creating messages that build trust...Read More
Is AI visibility giving marcom déjà vu? It should. Here’s why.
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the...Read More
