B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even...Read More
Is Brand Building Becoming Cool in Marketing Again?
Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind; zero-click searches are just adding to...Read More
Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs
CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has...Read More
PR Coverage May have a Bigger Influence on SEO than Links
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for...Read More
Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses...Read More
Your Response to Business Reviews Might Count as Much as the Review Itself
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A...Read More
