Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing
The idea behind long-term investing is straightforward: put a percentage of your earnings aside consistently over time and leave it alone. This allows interest, dividends... Read More
Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of... Read More
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Brand24: A Worthy Consideration for Media Monitoring [Product Review]
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey... Read More
The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry
His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on... Read More
4 Takeaways from a Good Podcast on Content Marketing
Survey research suggests almost everyone is doing content marketing these days, but I’m not convinced that’s completely true. It’s my observation that many marketers have latched... Read More
Is the Buyer’s Journey Becoming Passé?
A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor.... Read More
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