B2B Sales Cycles are Getting Longer, Study Says
68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends...Read More
B2B Marketers Focused on Long Term Tend to Outperform the Competition
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come...Read More
The Meaning of Staying “On Message”
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message....Read More
Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Consumption....Read More
Marketing Content: A Decision Matrix for Reviews and Approvals Done
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a...Read More
M&A as a Shortcut to Content Marketing Results
Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience...Read More
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