Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]
Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing...Read More
Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now
Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but Econsultancy has put some...Read More
Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the...Read More
Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called...Read More
3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been...Read More
The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]
The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a...Read More
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