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Survey Analysis Competition in B2B Content Marketing Heats Up

Survey Analysis: Competition in B2B Content Marketing Heats Up

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B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean...

We are All Forever Students of Marketing

We are All Forever Students of Marketing [UML]

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We are all forever students. I’m pretty sure the first time I heard a variation phrase, it was many years ago, and by Brian Solis. ...

Legal Marketing and Snake Oil; Off Script #21 Larry Bodine

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

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In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the...

Your Brand is Not the Hero…Your Customer is the Hero

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A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a...

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

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Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While...

The Essential Characteristics of an Effective CMO [UML]

The Essential Characteristics of an Effective CMO [UML]

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To say the role of the CMO has evolved is an understatement. In some ways, CMO often seem pulled in opposing directions. On one hand,...

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Popular Posts

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

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Marketing without Authority is Marketing without Accountability

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4 Big Media Trends that have Upended PR and Marketing

4 Big Media Trends that have Upended PR and Marketing

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Your Brand is Not the Hero…Your Customer is the Hero

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The PR Opportunity for Brands as Publishers Tinker with Journalism

The PR Opportunity for Brands as Publishers Tinker with Journalism

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Recent Posts

They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen
Make the Uninteresting Interesting to Find Great Corporate Stories [UML]
Survey Analysis: Competition in B2B Content Marketing Heats Up
We are All Forever Students of Marketing [UML]
Brand Engagement on Social Media Has Never Mattered Less
Legal Marketing and Snake Oil; Off Script #21: Larry Bodine
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”
Your Brand is Not the Hero…Your Customer is the Hero
B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds
Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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