Here’s How to Fix a Big Mistake in Content Marketing
One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is... Read More
The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019
There were 62 posts published on this blog in 2019. That’s about on track with the publishing tempo over the last few years. A weekly... Read More
An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last... Read More
9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond
Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in... Read More
![Benchmarks for Content Marketing Blogging and Webinars [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/11/Benchmarks-for-Content-Marketing-Blogging-and-Webinars-UML.jpg)
3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions.... Read More
Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow, 2x CMO
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large... Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
