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You Are Not Your Target Audience [False Consensus Effect]
Every now and then I’ll hear a marketer say, “I’m the target audience.” As such, the marketer assumes their target audience has the same view...Read More
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least...Read More
20 PR and Marketing Predictions for 2022
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they...Read More
13 Marketing Statistics Summarizing 2021
73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021 Every year this...Read More
B2B Sales Cycles Get Longer and Involve More Decision Makers
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has...Read More
The Powerful Sales Element of Social Proof in Thought Leadership Done Well
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their...Read More
