Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by...Read More
Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation
58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his...Read More
High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey
High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details Salesforce recently published its seventh...Read More
Why “Disruption” is a Terrible Message for Prospects in B2B Marketing
Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to...Read More
4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]
Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the...Read More
Why Some B2B Tech Companies Fail at Marketing [guest post]
Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please...Read More
