![Benchmarks for Content Marketing Blogging and Webinars [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/11/Benchmarks-for-Content-Marketing-Blogging-and-Webinars-UML.jpg)
3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions.... Read More
Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow, 2x CMO
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large... Read More
An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity
In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is... Read More
2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure... Read More
3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing
For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they... Read More
![3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/09/3-Alternate-Viewpoints-on-What’s-Happening-to-the-CMO-Role.jpg)
3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is... Read More
