Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the...Read More
A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
Have you ever heard of telematics? By 2020, some 87% of all vehicles in the U.S. will be equipped with it (opens in PDF). Telematics...Read More
The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release...Read More
The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019
There were 62 posts published on this blog in 2019. That’s about on track with the publishing tempo over the last few years. A weekly...Read More
An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last...Read More
9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond
Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in...Read More
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