Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in... Read More
Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety... Read More
7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the... Read More
How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]
Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” At that time, that basically limited him... Read More
The Changing Face of Public Relations in Government; Off Script No. 30: Merritt Allen of Vox Optima
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic... Read More
