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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

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11 Oct 2022
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Frank Strong, MA, MBA
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A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and...
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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

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04 Oct 2022
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Frank Strong, MA, MBA
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Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR...
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Quick Summaries to 5 Surveys of PR and Corporate Communications

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19 Sep 2022
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Frank Strong, MA, MBA
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CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations I’ve spent the past few weeks...
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Are Communications Professionals Concerned about Media Bias? Survey says…

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13 Sep 2022
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Frank Strong, MA, MBA
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Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at...
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

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30 Aug 2022
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Frank Strong, MA, MBA
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0 Comment
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech”...
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Comms Pros on Whether or Not their Organization Trusts the Media

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23 Aug 2022
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Frank Strong, MA, MBA
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0 Comment
“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.” More communications pros say their organization trusts the media...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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