The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and...Read More
Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]
Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR...Read More
Quick Summaries to 5 Surveys of PR and Corporate Communications
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations I’ve spent the past few weeks...Read More
Are Communications Professionals Concerned about Media Bias? Survey says…
Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at...Read More
CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech”...Read More
Comms Pros on Whether or Not their Organization Trusts the Media
“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.” More communications pros say their organization trusts the media...Read More
