Does AI visibility provide PR with third-party validation?
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and...Read More
Should PR accept an interview with a publication that has a small audience?
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.” This is an age-old question in media...Read More
Should media relations follow-up on PR pitches? Here’s what the data says
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted...Read More
Survey of reporters: 9 in 10 journalists say they delete these PR pitches
It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s...Read More
Signal AI acquires Memo for readership data [PR tech sum no. 64]
Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year...Read More
Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated...Read More
