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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms

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20 Oct 2020
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Frank Strong, MA, MBA
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A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day...
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

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06 Oct 2020
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Frank Strong, MA, MBA
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SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it...
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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives....
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The Meaning of Staying “On Message”

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15 Sep 2020
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Frank Strong, MA, MBA
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Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message....
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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

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08 Sep 2020
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Frank Strong, MA, MBA
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Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are...
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Another Reason for Business to Avoid Politics: People are Sick of Politics

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03 Sep 2020
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Frank Strong, MA, MBA
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55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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