In the news: citations, contributions and accolades -

Subscriptions:

a) Sword and the Script Media blog (weekly)

b) B2B Marketing & PR podcast (weekly) [available on most podcast platforms)

c) Monthly Marcom newsletter (monthly) [rounds up “must-read” articles via Substack]

Below is just a sample of the publications that have cited, linked or mentioned this blog, which has been publishing for 17 years. This is a prime demonstration of how owned media (blog) can drive earned media (PR).

October 2023:

Garrett Public Relations Newsletter: PR and Content DO Belong Together

September 2023:

Prezly: The 15 most kick-ass PR blogs in 2023 (and their best articles)
BuzzSumo: Why You Should Seriously Be Considering BuzzSumo As A Muck Rack Alternative
Substack / John Forberger: PR Reports to Who Now?
Public Relations Review Podcast: How Millennials Are Shaping the Future of B2B Marketing

August 2023:

BlueTree Digital: PR statistics you need to know for 2024

July 2023:

Act On: 5 Account-Based Marketing Best Practices to Supercharge Conversion
Jen Phillips April / Medium: A day in the Life – Frank Strong, Sword and the Script
MSSP Alert: Verifiable Security Posture Can Help Shorten Sales Cycles

June 2023:

Hedge Connection: Setting Expectations Without Unwelcome Boundaries (also on LinkedIn Pulse)
8ThirtyFour: Must Subscribe PR Newsletter List (New & Improved)

May 2023:

April 2023:

Prowly (Poland): 10 Must-Read PR Blogs To Follow In 2023
Fusion PR: ChatGPT and PR [podcast] — YouTube
Media Update (South Africa): Never have I ever … a PR edition
Medium: The Impact of Social Media on Journalism; Opportunities and Challenges
Thomas Knüwer (Germany): A sober look at AI

March 2023:

New Jersey State Library: How To Be A Better BloggerHow To Be A Better Blogger

February 2023:

Ortto: Should I gate my content?

January 2023:

Selfish Giving: How many interactions does it take to close a partnership deal? A
Storylane.io: What is Buyer Led Sales, and How Can It Impact Your Sales?

December 2022:

Content Marketing Institute: 80+ Content Marketing Trends for Success in 2023
Muck Rack: PR predictions for 2023: 10 industry pros weigh in
Agility PR Solutions: 23 Experts share top marketing and PR advice for 2023

November 2022:

Commetric: The PR Measurement Twitter Influencer Index
MarketingProfs: Art or Science? The Fate of Data-Driven Marketing
Cortex Intelligence: Understand what clipping is and how to use it in reputation management (Brazil)
Jewel Content: Earned Media: Sizzle For Your Steak (Taiwan)
Wealth of Geeks: 2022 Guide To Choosing a Press Release Distribution Service

October 2022:

Garrett Public Relations: October Newsletter – What’s PR got to do with content?
Garrett Public Relations: No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published

September 2022:

Panorays: Verifiable Security Posture Can Help Shorten Sales Cycles
Archbee: Technical Documentation as a Marketing Tool for Software Products
Bulldog Reporter: Bulldog’s Top 10 most popular posts in August

August 2022:

Marketing Charts: These Comms Areas Are Growing in Emphasis
Hanson & Hunt: Top comms challenges, zero-click content, the crying CEO (podcast)
Spin Sucks: Survey Says Strategic Communications Has Changed
Marketing Profs: How Comms and PR Work Is Changing
Bulldog Reporter: New PR industry research finds the volume and variety of comms work is shifting

July 2022:

Garrett Public Relations: Why You Shouldn’t Pull Back on Public Relations During a Recession
Elm Communications: Creating respect for our profession
Fast Company: Why business communications in 2022 don’t have to be problematic
Daily Story: 8 tips to write a press release that gets noticed

June 2022:

Cortex Intelligence: 6 examples of communication indicators to put on your radar (Brazil)
Garrett Public Relations: June 2022 Newsletter
Autogrow: 13 Examples of What A PR Blunder Can Do to Your Business

May 2022:

Scripted: Signs of an Effective Press Release: Five Things to Know
San Fransico Chronicle: The Salary of a Communications Manager for a Nonprofit
Scripted: Signs of an Effective Press Release: Five Things to Know
For Immediate Release (FIR) Podcast #256: Comms Influence in the C-Suite

April 2022:

Done and Doner Podcast Episode 7: The State of PR Tech, with Frank Strong of Sword and the Script

March 2022:

Prowly: 20 PR Influencers You Need to Start Following on Twitter

January 2022:

Hanson & Hunt Podcast #161: User-generated content, internal comms challenges, content costs
Gary Nealon: The Key Components of Brand Identity

December 2021:

Propel: The Propel 100 — The Most Influential Tech PR Professionals in the World 2021
Content Marketing Institute: 100+ Content Marketing Trends and Predictions for Success in 2022

November 2021:

Forbes: Five Ways Startups Can Generate New Business With Public Relations
Garrett Public Relations: 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022
Commetric: The PR Measurement Influencer Index (top 100 influencers)

October 2021:

Forbes: The Ever-Evolving Role Of The CMO, The New Company MVP

August 2021:

CoSIDA: CoSIDA Recommends: Reads, Watches and Listens
Franco: Communications is More Valued Than Ever – Let’s Keep it That Way
Marketing Charts: Comms Pros Confront Changing Set of Challenges

July 2021:

That Solo Life: Episode 110: The Survey Says… [podcast]
Hanson & Hunt: 155: Measuring your comms, brands and… [podcast]
SpinSucks: What’s In Store for Communicators for the Rest of 2021
Content Marketing Institute: Communications moves up in organizational importance
Ragan: Survey – Communicators more valued than ever before [& PRDaily]
Bulldog Reporter: After an unpredictable year of COVID, organizations value the role of PR more than ever

June 2021:

PR News: 80% of PR Pros Say Communication Gained Value in 2020
Entrepreneur: How to Utilize Public Relations Without Sacrificing Your Own Narrative
LinkedIn Pulse: What Do You Mean “100% Of Our Digital Ad Spend Is Wasted?”
Sales & Marketing Management: The High Cost of Low-Tech Leadership

May 2021:

Ragan: Memorial Day messaging reminders
- Syndicated in PR Daily
OnePitch: The Pros and Cons of a PR Degree
Magnolia: Content and PR: A Match Made in Marketing Heaven

April 2021:

INK Co.: Using Twitter as a Media Relations Resource
Startups Magazine (UK): The five common PR mistakes to avoid
PRWeek: How companies can avoid getting burned when taking on hot-button issues
- Syndicated in Campaign Live
Business2Community: Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well
Journal of Communications Research: When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

March 2021:

Burrelles: Trust Put to the Test During Global Pandemic
Ragan: 21 influencers share top tips for 2021 digital marketing

February 2021:

LinkedIn Pulse: Earned Media: The Other White Meat

January 2021:

Muck Rack: 9 must-subscribe newsletters for PR pros in 2021
Ragan: PR and media professionals weigh in on the inaugural address
BuzzSumo: The Top 100 PR Influencers To Follow In 2021
PR Daily: 21 influencers share top tips for 2021 digital marketing

December 2020:

This Week in Sales: Only 24% Of Salespeople Are High Performers? Bye-Bye Trade Shows? [podcast]
Business 2 Community: 26 Predictions for Marketing, Content Marketing, and PR in 2021
Muck Rack: PR predictions for 2021: 10 industry pros weigh in
Aderant Think Tank: 21 Legal Tech and Business of Law Predictions for 2021
PR and Law [podcast]: Episode #36: How to Fire People Properly (and Respectfully), and Why a Blog Beats a News Release
Content Marketing Institute: 100+ Content Marketing Predictions for 2021
Garrett Public Relations: 21 Influencers Share Stellar Advice for Digital Marketing in 2021

November 2020:

Skout: What is B2B content marketing? An A-Z guide
Three Girls Media: Five Reasons Press Releases Are Important And How To Write Them

October 2020:

Legaltech News: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech
Zen Media: Strategic Public Relations: Planning, Process, and Execution
Business2Community: B2B Tech Buyers Consume 11 or More Pieces of Vendor Content
Only Influencers: Weekly Newsletter

September 2020:

Zen Media: Maximizing Press Release Exposure
LinkedIn Marketing Solutions: What’s Trending: Strengthen Your Strategy
Hanson & Hunt – The Talking Points Podcast: Networking In A Pandemic, Comms Planning, PR Ethics (Ep. 142)

August 2020:

Business2Community: Politics is So Partisan ‘It’s Sucking Up all the Oxygen’ for Business
White Oaks PR: Does the press release still have a place in PR?

July 2020:

Brad Marley’s Podcast #7 (with yours truly)
Brad Marley’s Newsletter: Put Your Storytelling Stake In The Ground
Daily PR Brief – Wed 07/07/20
Brad Marley’s Podcast #6 (with Michelle Garrett)
Daily PR Brief – Wed 07/01/20

June 2020:

Hanson & Hunt: The Talking Points Podcast: The impact of George Floyd, politics and PR/social, virtual job interviews (Ep. 137)
Business 2 Community: Improving the B2B Customer Experience with Interactive Content
Marketing Charts: Communication Professionals Feel the Challenge of Proving ROI
AllTopStartups: Getting The Word Out: How Does a Press Release Work?
MarketingProfs: PR Industry Survey; The Tactics and Skills Rising in Importance
Selfish Giving: Not Business as Usual…The #1 Reason to be on Twitter
Bulldog Reporter: The top 7 challenges facing PR and communications in 2020
The Image Channel: Don’t Let Communications in a Crisis Lead to Crisis Communication
Ned’s Job of the Week: 3rd Annual JOTW Communications Survey

May 2020:

Business 2 Community: These 17 Surveys Show the Frothy Effects of the Coronavirus on Marketing
Meltwater: What PR Should Know Before Their Brand Takes a Political Stand

April 2020:

Business 2 Community: You Should Not Cut Your Marketing and PR Budget Right Now
Garrett Public Relations: 5 Reasons to Over-Communicate With Your Audiences Right Now

March 2020:

PR Daily: How to evaluate if your coronavirus message is necessary
Neal Schaffer: The Top 21 Business Blogging Statistics for 2020
Flack’s Revenge: PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic
Ragan: How to evaluate if your coronavirus message is necessary
Detavernier Strategic Communication: COVID-19: How to conduct B2B media relations in a severe crisis
Garrett Public Relations: Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
PR Daily Brief: Daily PR Brief – Tue 03/17/20
Hanson & Hunt: The Talking Points Podcast: Being social and working in social, COVID-19 comms, blog post dates dilemma (Ep. 131)

February 2020:

Business2Community: Content Marketing Has to Be “Its Own Thing”
PR Return: Agency or In-House? Building Your PR Program
Notified: 5 Key PR Duties That Notified Supports
Muck Rack: Getting on the same page about storytelling
PR Daily Brief: Daily PR Brief – Tue 02/04/20

January 2020:

Velocitize: Don’t Forget About Me: The Relevance of Press Releases
Klue: 2 Ways to Make Your Competitive Intelligence Programs Effective
PR Daily Brief: Daily PR Brief – Tue 01/21/20
PR Daily Brief: Daily PR Brief – Wed 01/15/20

December 2019:

Content Marketing Institute: Back to the Future? 90 Content Marketing Predictions for 2020
Garrett Public Relations: 20 Influencers Predict What Lies Ahead for Communicators in 2020
Marketing in Asia: Why It’s Important To Build An Online Audience For Your Company
PR Daily Brief: Tuesday 12/03/19
Ragan: Data-fueled research to guide blogging, marketing and webinar efforts

November 2019:

PR Daily: 5 enduring functions of public relations
PR Daily Brief: Tuesday 11/19/19
Hanson & Hunt: The Talking Points Podcast: Ideas for video series, blogging data, using paid social for PR…(Ep. 123)

October 2019:

Arik Hanson: Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

September 2019:

Inc.: 17 Tips to Help Your Business Get More Media Attention
Ragan: Research – PR pros cite spike in difficulty of media relations
Brandfolder: How to Write a Creative Brief That Delivers Results
Z PR Group: Public Relations Winners – A Prime Time PR Chat About PR Best Practices & Winning PR Tactics
PR Daily: Hong Kong seeks to hire PR crisis firm—but finds no takers
MBC Strategic: Investment PR and Content Marketing 101
11outof11: Increase Your Rankings: How Often Should You Blog To Be Effective?
Detavernier Strategic Communication: A reading list on purpose and corporate activism
LinkedIn (Vince Galloro): Six Reasons Subject-Matter Experts Should Invest Time in Media Interviews

August 2019:

Demodia: Using B2B YouTube Marketing
Z Group PR: PR & Politics: When Public Relations and the World of Politics Collide for Businesses
Flack’s Revenge: United we Brand? Top Reads on Corporate Activism
PR Daily: Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

July 2019:

Merca 2.0: Acciones que ayudan a mejorar las relaciones públicas (Mexico)
ROI Overload: YouTube strategies for B2B companies
PR Daily: A slew of PR pros share what they do for a living
Ragan: Starbucks reveals why brands should lead with values
PR Daily: Twitter’s redesign slammed, Netflix buckles on suicide scene, and Google offers search insights
Business2Community: 3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars
Shaping Opinion: Social Issues, Activists & Companies – Episode 76
Meltwater: What PR Should Know Before Their Brand Takes a Political Stand
Bulldog Reporter: What you didn’t know about the state of journalism

June 2019:

Prezly: What PR Agencies Should Expect in the Next 5 Years
PR Daily: Wayfair donates to Red Cross amid internal protest over detention camps
Muck Rack: The industry is growing: Employment for PR pros is up 9% from 2016
HubSpot: The Ultimate Guide to Press Release Distribution
Content Matters: American Brand-stand: Leaning into social awareness

May 2019:

PR Daily: How PR pros can fight growing media relations difficulties
LinkedIn (Kevin Hunt): The Potential of a Business Blog to Increase Sales
Flack’s Revenge: Cover Your Assets to win in PR
Madmagz Com’in: These 15 sentences that you could also pronounce (France)

April 2019:

PR Expanded (Deirdre Breckenridge): Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What…
The Talking Points Podcast: The Untapped Influencer Marketing Opportunity For PR…(Ep. 110)
Content Rewired: Interactive Content to Improve the B2B Customer Experience
Arik Hanson: Is the PR industry missing the boat with influencer marketing?

March 2019:

The Talking Points Podcast: Why Social Media Lurkers Are An Important Audience…Trends In Corp Comm And PR (Ep. 109)
Arik Hanson: The ever-evolving nature of the PR/social media corporate reporting structure
Luis Maram: The future of corporate communication (México)
Marketing Media Review: The study named the top 3 trends in PR in 2019 (Ukraine)
PR Daily: Survey: PR moving in-house at many organizations
Ragan: Survey: 3 PR trends in tactics, measurement and organization for 2019
B2B PR Sense: An Open Letter to Public Relations Professionals
AAR Partners: 9 Things You Must Consider When Hiring a PR Agency
The Gokotta Group: 2019 JOTW Survey Results
LinkedIn (Liz Mair): This new survey should scare the #hit out of you

February 2019:

Business2Community: 7 Pitfalls Where Content Marketing Can Fall Apart for B2B Marketers
NativeAI: 9 Content Marketing Trends to Watch in 2019
Smart Insights: YouTube strategies for B2B companies

January 2019:

Design Rush: Top United States Public Relations Firms Of 2019

December 2018:

PR Daily: 10 PR hits of 2018
Meltwater: 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry
HudnallsHuddle: Does Your Marketing Organization Own a Revenue Number?
Flack’s Revenge: Frank Strong on Next Steps in Social Media Marketing
Ragan: 17 illuminating PR and marketing lessons from 2018
Marketing Profs: Should Brands Take Public Stands on Political Issues?
Ragan: How to measure your PR

November 2018:

PR Daily: 9 steps to improve your PR writing
Customer Think: 10 Tips to Build a Business Partnership and Win Twice
Adotas: Mixing Brand and Politics is a Complicated Business, Survey Finds
PR Daily: 5 enduring functions of public relations
Jackson Marketing: Finding your pitch in today’s news environment
Bulldog Reporter: Should brands take a public stand on politics?
PR Daily: How to boost PR measurement through benchmarking
Ragan: Survey: Businesses walk a fine line when speaking out about politics

October 2018:

Ragan: 5 enduring functions of public relations
PR Daily: 50 underrated PR pros to follow on Twitter
The Next Scoop: Combining Your Content Marketing Strategy With PR
Flack’s Revenge: End of Media Relations – or a new Beginning?
Ragan: 50 underrated PR pro s to follow on Twitter

September 2018:

Next Conference: Why chief marketing officers need to up their product game
Business 2 Community: 12 Essential Steps Public Relations Should Take After Earning a Media Mention
Medium: How PR Can Help Their Business Get More Value from Its Investment in Trade Shows and Conferences

August 2018:

Meltwater: How to Align Your Media and Influencer Outreach Efforts for Better Results
The Talking Points Podcast: Talking Points #93 – 8/16/18 (51:43)
Ragan: Survey…37 things communicators wish their bosses understood

July 2018:

PR Daily: Are the days of media relations coming to an end?
Ragan: Are the days of media relations coming to an end?

June 2018:

Quick Sprout: How to Write Guest Posts That Drive Traffic to Your Website
Inbound Accelerator: Where Communication Professionals see PR & Marketing Moving (infographic)
Mailshake: How to Perform Cold Email Outreach for PR

May 2018:

Waxing UnLyrical: Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

April 2018:

MarketingProfs: The Most and Least Important PR and Corp Comm Trends
LinkedIn: 4 Simple Ways to Reduce Costs of PR Measurement
Boom Goes the Drum: 5 Communication Trends for 2018 and Beyond

March 2018:

PR Daily: Communicators pinpoint the hottest trends and tactics
Bulldog Reporter: New survey reveals 2018’s hottest PR trends, challenges…
O’Dwyer’s: Budget Cited as Top PR Challenge
Ragan: Communicators pinpoint the hottest trends and tactics
Ned’s JOTW: Strategic Communications Survey Results
Vox Optima: Content Marketing Campaigns and Measurement

February 2018:

Marketing Land: Marketing Day: Gigya’s GDPR-friendly consent tool…
V3B: The Six Top Content Marketing Trends for 2018
B2B PR Sense: 18 PR Tactics That Will Make You a Startup Rockstar
MarTechExec: The Definitive Guide to Public Relations in a Shifting Media…
PR Daily: The perfect blog post length—and how long it should take to write
Ragan.com: 3 crucial questions can help forge great blogging habits

January 2018:

Business2Community: Thought Leadership; Tangible Impact on B2B Revenue
Content Marketing Institute: 27 Reasons Why Your Content Sucks
G2 Crowd: The State of B2B Tech in Atlanta in 2018

December 2017:

Business2Community: The 4 Essential Pillars of Content Marketing
Business2Community: Social Media: 32 Experts Share Their 2018 Predictions
Business2Community: Content Marketing: 40 Experts Share Predictions…
The Strategy Room: PR Resolutions, Predictions, Improving Agency Content…
Webequity: The Top B2B Marketing Trends for 2018 – A Meta-Analysis

November 2017:

USA Today: No Thanksgiving for the Department of Transportation
Search Engine Journal: The Real Reason Why SEO Firms Get Fired

October 2017:

PinHawk Blog: Marketing! Oh my! (PinHawk Legal Tech Digest)
Marketing Land: Marketing Day: The impact of ad blockers, Facebook Dynamic ad…
ROI Online: How Often You Should Be Blogging
Business2Community: The Public Relations Approach is the Future of Marketing

September 2017:

Directive: Got Your Budget Cut? Here’s What to Do About It

August 2017:

Forbes: The Biggest and Most Important Media and PR Trends for 2018
Pagezii: Blogging Tools for Beginners [Recommended by Digital Marketers]
Business2Community: 3 Implicit Requirements for Implementing Content Marketing Effectively

July 2017:

Create Sales: How much should I spend on marketing?
Ishmael’s Corner: Companies Increasingly Punch Back at the Media

June 2017:

CEO Blog Nation: 31 Entrepreneurs Explain The First Thing You Need When Starting a Business

May 2017:

The Next Scoop: How to Create Content That Converts Visitors into Leads
ResponsePoint: No Data, No Dollars; How Data Really Works To Strengthen Your Sales…
SmartBrief: Reputation recovery 101 after a social media disaster
IP Watchdog: 7 Marketing Best Practices for IP Law Firms

April 2017:

Ragan.com: 3 causes of botched corporate apologies
CommPro: B2B Blog Metrics: 4 Effective Categories to Measure Success
CommPro: Public Relations: In History, at Crossroads and in the Future
Ragan: 3 vital takeaways about the news media in the epoch of distrust
- Also syndicated on PR Daily
JG Consulting: If there’s ever been a time to build your own audience
CommPro: Thought Leadership Actually Requires Thought and Leadership

March 2017:

Marketing Land: Marketing Day: Seasonal SEO, bad content marketing advice…
CommPro: Metrics in Crisis Comms, Marketing and Social Media
Quuu: Create blog pop ups your readers won’t hate

February 2017:

Business2Community: Repurposing Content Does Not Mean Regurgitating Content
Ragan.com: Study: The perfect blog post length—and how long it should take to write (Also syndicated on PR Daily)
CommPro: Highlights from the State of Blogging in 2017 Survey
Marketing Land: Marketing Day: Facebook turns up the noise…
Marketing Land: Marketing Day: Google AdSense, Twitter safety updates…
Search Engine People: Jaw-Dropping 2017 B2B Content Marketing Controversies
Kruse Control: 10 Qualities of a Remarkable Social Media Manager

January 2017:

Oakwood International: Introduction to Twitter for Business
Inbound Rocket: Content Marketing KPI’s: How To Get Started

December 2016:

Ragan.com: What PR salaries look like in 2016 (Republished; 5th most read Ragan article in 2016)
Introhive: The Future of Law Firm Marketing: 4 Expert Predictions
PR Daily: Creative holiday gift ideas for the PR pro in your life
Content Marketing Institute: 60+ Content Marketing Predictions for a Successful 2017
Business2Community: The Future of Social Media: 37 Experts Share Their 2017 Predictions
Marketing Land: Marketing Day: The customer experience, top 2016...

November 2016:

CommPro: Beyond PR 101: 3 Truly Unique Pitching Tips
CommPro: If PR is Looking for News, Listen for Frothy Words
Teach Me PR: 23 experts reveal their best PR tips to improve audience relationships
Media Bullseye: 101 articles to help your 2017 PR, monitoring, and measurement planning
Marketing Land: Marketing Day: Amazon opens Black Friday store…

October 2016:

Beyond PR: Delivering Continuous Impact with Communications: A Director’s Journey (PR Newswire Blog)
Marketing Land: Marketing Day: Facebook ad group tests, micro-moments…
KPS Digitial: Content Marketing 2016: Top 100 Influencers
CommPro: PR Briefing: Summarizing 3 Recent Public Relations Studies
CommPro: New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking

September 2016:

Law Technology Today: Four Things Attorneys Can Do To Succeed At Media Outreach
Marketing Land: Marketing Day: Google Data Studio, Facebook’s new retail ads & more
ICS Digitial: Pitching Tips for PR professionals
[IABC] Communication World: Why PR and Content Marketing Need Each Other
[ABA] Law Technology Today: Using Content Marketing to Grow Your Law Practice (An ABA publication)

August 2016:

O’Dwyer’s: 3 Brands That with Emotional Conversations in Rio; B2B Marketing Value Proof…
CommPro: Survey Finds Improving Optimism in Content Marketing
Small Business Trends: 10 Tips to Build an Effective Online Marketing Strategy
Legal Talk Network: Using Content Marketing to Grow Your Law Practice
Marketing Land: Marketing Day: Pinterest buys Instapaper, Facebook Slideshow…
O’Dwyer’s: The Disclosure Wars; Investing in Social Media Property You Don’t Own…
Marketing Land: Marketing Day: The Walmart/Jet.com deal…
Business2Community: 7 New B2B Content Marketing Trends to Watch in 2017
O’Dwyer’s: Delta Digs Out; ‘Sorry’ Goes Miles for a Brand in Crisis; PR Studies…
CommPro: Influencer Relations: Magic Middle vs. the A-List
CEO Blog Nation: Brands, Social Media and National Tragedies
O’Dwyer’s: PR Links: …Tried and True Media Relations

July 2016:

Docurated: How to Streamline Marketing Processes: Tips from 60 Experts
MarketingLand: Marketing Day: Twitter verified accounts, Euclid Analytics…
Business2Community: Pausing to Consider the Hamster Wheel of Marketing
Medium: So you’re creating social content…
O’Dwyer’s: PRLinks: Why Tourism Accounts Should Go to Out-of-State Firms
Writtent: 25 Experts Share Top 3 Content Marketing Trends for 2017

June 2016:

O’Dwyer’s: PRLinks: The Shiny Object Syndrome in Marketing…
MarketingLand: Marketing Day: New Pinterest ad-targeting options…
MarketingLand: Marketing Day: B2B predictive marketing…

May 2016:

Business2Community: Survey Reveals Content a Top Way Reporters Find Stories
Social Media Today: Is Content Marketing Better than Advertising?
Muck Rack Daily: Best productivity apps: PR edition
O’Dwyer’s: PR Links: White House Spin Doc Tries to Unspin…
O’Dwyer’s: PR Links: How to Best Communicate with Shareholders…

April 2016:

CommPro: Viral Marketing: The Hope, Hype and Helplessness
CommPro: Media Relations: Proven Ways to Get More Out of It
O’Dwyer’s: PR Links: Getting More Out of Media…
CommPro: The PR Stunt that Saved Batman for Generations
O’Dwyer’s: PR Links: Repositioning is Not a Strategy…
CommPro: PR is the Best Kept Secret in Effective Content Marketing
PRDaily: 4 major PR headaches—and their remedies

March 2016:

Ragan.com: What PR salaries look like in 2016 (syndicated on PRDaily)
PRDaily: 5 traits of hirable PR agencies
Ragan.com: 8 ways corporate communications can hire the best PR firm

February 2016:

Onboardly: 5 Reasons Why Your DIY PR is Failing

Timeless Contributions

Copyblogger: Why Content Marketing is the New Branding
Problogger: Five Newsworthy Stories for Your Next Press Release
MediaShift: How Much Will Social Media Really Affect the U.S. Election?
Pragmatic Marketing: What Media Monitoring Can Teach Us About Product Launches
Social Media Explorer: Content Marketing: Dance Like Nobody’s Watching
Duct Tape Marketing: 5 Social Media Lessons Gleaned from an SMB Study
IABC Communications World: 9 timeless PR positioning strategies

In the news: citations, contributions and accolades

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