Subscriptions: a) Sword and the Script Media blog and b) monthly marketing & PR newsletter.
May 2023:
- Demand Gen Report: Value Selling Generates Sales Momentum In An Economic Downturn
- Forbes: A 2023 Report Proves B2B Content Drives Purchases: Here’s What B2B Customers Want To See
- Zapier: 6 examples of real businesses using DALL·E for visual content
April 2023:
- Prowly (Poland): 10 Must-Read PR Blogs To Follow In 2023
- Fusion PR: ChatGPT and PR [podcast] — YouTube
- Media Update (South Africa): Never have I ever … a PR edition
- Medium: The Impact of Social Media on Journalism; Opportunities and Challenges
- Thomas Knüwer (Germany): A sober look at AI
March 2023:
- New Jersey State Library: How To Be A Better BloggerHow To Be A Better Blogger
February 2023:
- Ortto: Should I gate my content?
January 2023:
- Selfish Giving: How many interactions does it take to close a partnership deal? A
- Storylane.io: What is Buyer Led Sales, and How Can It Impact Your Sales?
December 2022:
- Content Marketing Institute: 80+ Content Marketing Trends for Success in 2023
- Muck Rack: PR predictions for 2023: 10 industry pros weigh in
- Agility PR Solutions: 23 Experts share top marketing and PR advice for 2023
November 2022:
- Commetric: The PR Measurement Twitter Influencer Index
- MarketingProfs: Art or Science? The Fate of Data-Driven Marketing
- Cortex Intelligence: Understand what clipping is and how to use it in reputation management (Brazil)
- Jewel Content: Earned Media: Sizzle For Your Steak (Taiwan)
- Wealth of Geeks: 2022 Guide To Choosing a Press Release Distribution Service
October 2022:
- Garrett Public Relations: October Newsletter – What’s PR got to do with content?
- Garrett Public Relations: No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published
September 2022:
- Panorays: Verifiable Security Posture Can Help Shorten Sales Cycles
- Archbee: Technical Documentation as a Marketing Tool for Software Products
- Bulldog Reporter: Bulldog’s Top 10 most popular posts in August
August 2022:
- Marketing Charts: These Comms Areas Are Growing in Emphasis
- Hanson & Hunt: Top comms challenges, zero-click content, the crying CEO (podcast)
- Spin Sucks: Survey Says Strategic Communications Has Changed
- Marketing Profs: How Comms and PR Work Is Changing
- Bulldog Reporter: New PR industry research finds the volume and variety of comms work is shifting
July 2022:
- Garrett Public Relations: Why You Shouldn’t Pull Back on Public Relations During a Recession
- Fast Company: Why business communications in 2022 don’t have to be problematic
- Daily Story: 8 tips to write a press release that gets noticed
June 2022:
- Cortex Intelligence: 6 examples of communication indicators to put on your radar (Brazil)
- Garrett Public Relations: June 2022 Newsletter
- Autogrow: 13 Examples of What A PR Blunder Can Do to Your Business
May 2022:
- Scripted: Signs of an Effective Press Release: Five Things to Know
- San Fransico Chronicle: The Salary of a Communications Manager for a Nonprofit
- Scripted: Signs of an Effective Press Release: Five Things to Know
- For Immediate Release (FIR) Podcast #256: Comms Influence in the C-Suite
April 2022:
- Done and Doner Podcast Episode 7: The State of PR Tech, with Frank Strong of Sword and the Script
March 2022:
January 2022:
- Hanson & Hunt Podcast #161: User-generated content, internal comms challenges, content costs
- Gary Nealon: The Key Components of Brand Identity
December 2021:
- Propel: The Propel 100 — The Most Influential Tech PR Professionals in the World 2021
- Content Marketing Institute: 100+ Content Marketing Trends and Predictions for Success in 2022
November 2021:
- Forbes: Five Ways Startups Can Generate New Business With Public Relations
- Garrett Public Relations: 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022
- Commetric: The PR Measurement Influencer Index (top 100 influencers)
October 2021:
August 2021:
- CoSIDA: CoSIDA Recommends: Reads, Watches and Listens
- Franco: Communications is More Valued Than Ever – Let’s Keep it That Way
- Marketing Charts: Comms Pros Confront Changing Set of Challenges
July 2021:
- That Solo Life: Episode 110: The Survey Says… [podcast]
- Hanson & Hunt: 155: Measuring your comms, brands and… [podcast]
- SpinSucks: What’s In Store for Communicators for the Rest of 2021
- Content Marketing Institute: Communications moves up in organizational importance
- Ragan: Survey – Communicators more valued than ever before [& PRDaily]
- Bulldog Reporter: After an unpredictable year of COVID, organizations value the role of PR more than ever
June 2021:
- PR News: 80% of PR Pros Say Communication Gained Value in 2020
- Entrepreneur: How to Utilize Public Relations Without Sacrificing Your Own Narrative
- LinkedIn Pulse: What Do You Mean “100% Of Our Digital Ad Spend Is Wasted?”
- Sales & Marketing Management: The High Cost of Low-Tech Leadership
May 2021:
- Ragan: Memorial Day messaging reminders
- Syndicated in PR Daily
- OnePitch: The Pros and Cons of a PR Degree
- Magnolia: Content and PR: A Match Made in Marketing Heaven
April 2021:
- INK Co.: Using Twitter as a Media Relations Resource
- Startups Magazine (UK): The five common PR mistakes to avoid
- PRWeek: How companies can avoid getting burned when taking on hot-button issues
- Syndicated in Campaign Live
- Business2Community: Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well
- Journal of Communications Research: When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication
March 2021:
- Burrelles: Trust Put to the Test During Global Pandemic
- Ragan: 21 influencers share top tips for 2021 digital marketing
February 2021:
- LinkedIn Pulse: Earned Media: The Other White Meat
January 2021:
- Muck Rack: 9 must-subscribe newsletters for PR pros in 2021
- Ragan: PR and media professionals weigh in on the inaugural address
- BuzzSumo: The Top 100 PR Influencers To Follow In 2021
- PR Daily: 21 influencers share top tips for 2021 digital marketing
December 2020:
- This Week in Sales: Only 24% Of Salespeople Are High Performers? Bye-Bye Trade Shows? [podcast]
- Business 2 Community: 26 Predictions for Marketing, Content Marketing, and PR in 2021
- Muck Rack: PR predictions for 2021: 10 industry pros weigh in
- Aderant Think Tank: 21 Legal Tech and Business of Law Predictions for 2021
- PR and Law [podcast]: Episode #36: How to Fire People Properly (and Respectfully), and Why a Blog Beats a News Release
- Content Marketing Institute: 100+ Content Marketing Predictions for 2021
- Garrett Public Relations: 21 Influencers Share Stellar Advice for Digital Marketing in 2021
November 2020:
- Skout: What is B2B content marketing? An A-Z guide
- Three Girls Media: Five Reasons Press Releases Are Important And How To Write Them
October 2020:
- Legaltech News: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech
- Zen Media: Strategic Public Relations: Planning, Process, and Execution
- Business2Community: B2B Tech Buyers Consume 11 or More Pieces of Vendor Content
- Only Influencers: Weekly Newsletter
September 2020:
- Zen Media: Maximizing Press Release Exposure
- LinkedIn Marketing Solutions: What’s Trending: Strengthen Your Strategy
- Hanson & Hunt – The Talking Points Podcast: Networking In A Pandemic, Comms Planning, PR Ethics (Ep. 142)
August 2020:
- Business2Community: Politics is So Partisan ‘It’s Sucking Up all the Oxygen’ for Business
- White Oaks PR: Does the press release still have a place in PR?
July 2020:
- Brad Marley’s Podcast #7 (with yours truly)
- Brad Marley’s Newsletter: Put Your Storytelling Stake In The Ground
- Daily PR Brief – Wed 07/07/20
- Brad Marley’s Podcast #6 (with Michelle Garrett)
- Daily PR Brief – Wed 07/01/20
June 2020:
- Hanson & Hunt: The Talking Points Podcast: The impact of George Floyd, politics and PR/social, virtual job interviews (Ep. 137)
- Business 2 Community: Improving the B2B Customer Experience with Interactive Content
- Marketing Charts: Communication Professionals Feel the Challenge of Proving ROI
- AllTopStartups: Getting The Word Out: How Does a Press Release Work?
- MarketingProfs: PR Industry Survey; The Tactics and Skills Rising in Importance
- Selfish Giving: Not Business as Usual…The #1 Reason to be on Twitter
- Bulldog Reporter: The top 7 challenges facing PR and communications in 2020
- The Image Channel: Don’t Let Communications in a Crisis Lead to Crisis Communication
- Ned’s Job of the Week: 3rd Annual JOTW Communications Survey
May 2020:
- Business 2 Community: These 17 Surveys Show the Frothy Effects of the Coronavirus on Marketing
- Meltwater: What PR Should Know Before Their Brand Takes a Political Stand
April 2020:
- Business 2 Community: You Should Not Cut Your Marketing and PR Budget Right Now
- Garrett Public Relations: 5 Reasons to Over-Communicate With Your Audiences Right Now
March 2020:
- PR Daily: How to evaluate if your coronavirus message is necessary
- Neal Schaffer: The Top 21 Business Blogging Statistics for 2020
- Flack’s Revenge: PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic
- Ragan: How to evaluate if your coronavirus message is necessary
- Detavernier Strategic Communication: COVID-19: How to conduct B2B media relations in a severe crisis
- Garrett Public Relations: Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
- PR Daily Brief: Daily PR Brief – Tue 03/17/20
- Hanson & Hunt: The Talking Points Podcast: Being social and working in social, COVID-19 comms, blog post dates dilemma (Ep. 131)
February 2020:
- Business2Community: Content Marketing Has to Be “Its Own Thing”
- PR Return: Agency or In-House? Building Your PR Program
- Notified: 5 Key PR Duties That Notified Supports
- Muck Rack: Getting on the same page about storytelling
- PR Daily Brief: Daily PR Brief – Tue 02/04/20
January 2020:
- Velocitize: Don’t Forget About Me: The Relevance of Press Releases
- Klue: 2 Ways to Make Your Competitive Intelligence Programs Effective
- PR Daily Brief: Daily PR Brief – Tue 01/21/20
- PR Daily Brief: Daily PR Brief – Wed 01/15/20
December 2019:
- Content Marketing Institute: Back to the Future? 90 Content Marketing Predictions for 2020
- Garrett Public Relations: 20 Influencers Predict What Lies Ahead for Communicators in 2020
- Marketing in Asia: Why It’s Important To Build An Online Audience For Your Company
- PR Daily Brief: Tuesday 12/03/19
- Ragan: Data-fueled research to guide blogging, marketing and webinar efforts
November 2019:
- PR Daily: 5 enduring functions of public relations
- PR Daily Brief: Tuesday 11/19/19
- Hanson & Hunt: The Talking Points Podcast: Ideas for video series, blogging data, using paid social for PR…(Ep. 123)
October 2019:
- Arik Hanson: Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)
September 2019:
- Inc.: 17 Tips to Help Your Business Get More Media Attention
- Ragan: Research – PR pros cite spike in difficulty of media relations
- Brandfolder: How to Write a Creative Brief That Delivers Results
- Z PR Group: Public Relations Winners – A Prime Time PR Chat About PR Best Practices & Winning PR Tactics
- PR Daily: Hong Kong seeks to hire PR crisis firm—but finds no takers
- MBC Strategic: Investment PR and Content Marketing 101
- 11outof11: Increase Your Rankings: How Often Should You Blog To Be Effective?
- Detavernier Strategic Communication: A reading list on purpose and corporate activism
- LinkedIn (Vince Galloro): Six Reasons Subject-Matter Experts Should Invest Time in Media Interviews
August 2019:
- Demodia: Using B2B YouTube Marketing
- Z Group PR: PR & Politics: When Public Relations and the World of Politics Collide for Businesses
- Flack’s Revenge: United we Brand? Top Reads on Corporate Activism
- PR Daily: Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words
July 2019:
- Merca 2.0: Acciones que ayudan a mejorar las relaciones públicas (Mexico)
- ROI Overload: YouTube strategies for B2B companies
- PR Daily: A slew of PR pros share what they do for a living
- Ragan: Starbucks reveals why brands should lead with values
- PR Daily: Twitter’s redesign slammed, Netflix buckles on suicide scene, and Google offers search insights
- Business2Community: 3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars
- Shaping Opinion: Social Issues, Activists & Companies – Episode 76
- Meltwater: What PR Should Know Before Their Brand Takes a Political Stand
- Bulldog Reporter: What you didn’t know about the state of journalism
June 2019:
- Prezly: What PR Agencies Should Expect in the Next 5 Years
- PR Daily: Wayfair donates to Red Cross amid internal protest over detention camps
- Muck Rack: The industry is growing: Employment for PR pros is up 9% from 2016
- HubSpot: The Ultimate Guide to Press Release Distribution
- Content Matters: American Brand-stand: Leaning into social awareness
May 2019:
- PR Daily: How PR pros can fight growing media relations difficulties
- LinkedIn (Kevin Hunt): The Potential of a Business Blog to Increase Sales
- Flack’s Revenge: Cover Your Assets to win in PR
- Madmagz Com’in: These 15 sentences that you could also pronounce (France)
April 2019:
- PR Expanded (Deirdre Breckenridge): Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What…
- The Talking Points Podcast: The Untapped Influencer Marketing Opportunity For PR…(Ep. 110)
- Content Rewired: Interactive Content to Improve the B2B Customer Experience
- Arik Hanson: Is the PR industry missing the boat with influencer marketing?
March 2019:
- The Talking Points Podcast: Why Social Media Lurkers Are An Important Audience…Trends In Corp Comm And PR (Ep. 109)
- Arik Hanson: The ever-evolving nature of the PR/social media corporate reporting structure
- Luis Maram: The future of corporate communication (México)
- Marketing Media Review: The study named the top 3 trends in PR in 2019 (Ukraine)
- PR Daily: Survey: PR moving in-house at many organizations
- Ragan: Survey: 3 PR trends in tactics, measurement and organization for 2019
- B2B PR Sense: An Open Letter to Public Relations Professionals
- AAR Partners: 9 Things You Must Consider When Hiring a PR Agency
- The Gokotta Group: 2019 JOTW Survey Results
- LinkedIn (Liz Mair): This new survey should scare the #hit out of you
February 2019:
- Business2Community: 7 Pitfalls Where Content Marketing Can Fall Apart for B2B Marketers
- NativeAI: 9 Content Marketing Trends to Watch in 2019
- Smart Insights: YouTube strategies for B2B companies
January 2019:
- Design Rush: Top United States Public Relations Firms Of 2019
December 2018:
- PR Daily: 10 PR hits of 2018
- Meltwater: 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry
- HudnallsHuddle: Does Your Marketing Organization Own a Revenue Number?
- Flack’s Revenge: Frank Strong on Next Steps in Social Media Marketing
- Ragan: 17 illuminating PR and marketing lessons from 2018
- Marketing Profs: Should Brands Take Public Stands on Political Issues?
- Ragan: How to measure your PR
November 2018:
- PR Daily: 9 steps to improve your PR writing
- Customer Think: 10 Tips to Build a Business Partnership and Win Twice
- Adotas: Mixing Brand and Politics is a Complicated Business, Survey Finds
- PR Daily: 5 enduring functions of public relations
- Jackson Marketing: Finding your pitch in today’s news environment
- Bulldog Reporter: Should brands take a public stand on politics?
- PR Daily: How to boost PR measurement through benchmarking
- Ragan: Survey: Businesses walk a fine line when speaking out about politics
October 2018:
- Ragan: 5 enduring functions of public relations
- PR Daily: 50 underrated PR pros to follow on Twitter
- The Next Scoop: Combining Your Content Marketing Strategy With PR
- Flack’s Revenge: End of Media Relations – or a new Beginning?
- Ragan: 50 underrated PR pros to follow on Twitter
September 2018:
- Next Conference: Why chief marketing officers need to up their product game
- Business 2 Community: 12 Essential Steps Public Relations Should Take After Earning a Media Mention
- Medium: How PR Can Help Their Business Get More Value from Its Investment in Trade Shows and Conferences
August 2018:
- Meltwater: How to Align Your Media and Influencer Outreach Efforts for Better Results
- The Talking Points Podcast: Talking Points #93 – 8/16/18 (51:43)
- Ragan: Survey…37 things communicators wish their bosses understood
July 2018:
- PR Daily: Are the days of media relations coming to an end?
- Ragan: Are the days of media relations coming to an end?
June 2018:
- Quick Sprout: How to Write Guest Posts That Drive Traffic to Your Website
- Inbound Accelerator: Where Communication Professionals see PR & Marketing Moving (infographic)
- Mailshake: How to Perform Cold Email Outreach for PR
May 2018:
April 2018:
- MarketingProfs: The Most and Least Important PR and Corp Comm Trends
- LinkedIn: 4 Simple Ways to Reduce Costs of PR Measurement
- Boom Goes the Drum: 5 Communication Trends for 2018 and Beyond
March 2018:
- PR Daily: Communicators pinpoint the hottest trends and tactics
- Bulldog Reporter: New survey reveals 2018’s hottest PR trends, challenges…
- O’Dwyer’s: Budget Cited as Top PR Challenge
- Ragan: Communicators pinpoint the hottest trends and tactics
- Ned’s JOTW: Strategic Communications Survey Results
- Vox Optima: Content Marketing Campaigns and Measurement
February 2018:
- Marketing Land: Marketing Day: Gigya’s GDPR-friendly consent tool…
- V3B: The Six Top Content Marketing Trends for 2018
- B2B PR Sense: 18 PR Tactics That Will Make You a Startup Rockstar
- MarTechExec: The Definitive Guide to Public Relations in a Shifting Media…
- PR Daily: The perfect blog post length—and how long it should take to write
- Ragan.com: 3 crucial questions can help forge great blogging habits
January 2018:
- Business2Community: Thought Leadership; Tangible Impact on B2B Revenue
- Content Marketing Institute: 27 Reasons Why Your Content Sucks
- G2 Crowd: The State of B2B Tech in Atlanta in 2018
December 2017:
- Business2Community: The 4 Essential Pillars of Content Marketing
- Business2Community: Social Media: 32 Experts Share Their 2018 Predictions
- Business2Community: Content Marketing: 40 Experts Share Predictions…
- The Strategy Room: PR Resolutions, Predictions, Improving Agency Content…
- Webequity: The Top B2B Marketing Trends for 2018 – A Meta-Analysis
November 2017:
- USA Today: No Thanksgiving for the Department of Transportation
- Search Engine Journal: The Real Reason Why SEO Firms Get Fired
October 2017:
- PinHawk Blog: Marketing! Oh my! (PinHawk Legal Tech Digest)
- Marketing Land: Marketing Day: The impact of ad blockers, Facebook Dynamic ad…
- ROI Online: How Often You Should Be Blogging
- Business2Community: The Public Relations Approach is the Future of Marketing
September 2017:
August 2017:
- Forbes: The Biggest and Most Important Media and PR Trends for 2018
- Pagezii: Blogging Tools for Beginners [Recommended by Digital Marketers]
- Business2Community: 3 Implicit Requirements for Implementing Content Marketing Effectively
July 2017:
- Create Sales: How much should I spend on marketing?
- Ishmael’s Corner: Companies Increasingly Punch Back at the Media
June 2017:
May 2017:
- The Next Scoop: How to Create Content That Converts Visitors into Leads
- ResponsePoint: No Data, No Dollars; How Data Really Works To Strengthen Your Sales…
- SmartBrief: Reputation recovery 101 after a social media disaster
- IP Watchdog: 7 Marketing Best Practices for IP Law Firms
April 2017:
- Ragan.com: 3 causes of botched corporate apologies
- CommPro: B2B Blog Metrics: 4 Effective Categories to Measure Success
- CommPro: Public Relations: In History, at Crossroads and in the Future
- Ragan: 3 vital takeaways about the news media in the epoch of distrust
- JG Consulting: If there’s ever been a time to build your own audience
- CommPro: Thought Leadership Actually Requires Thought and Leadership
March 2017:
- Marketing Land: Marketing Day: Seasonal SEO, bad content marketing advice…
- CommPro: Metrics in Crisis Comms, Marketing and Social Media
- Quuu: Create blog pop ups your readers won’t hate
February 2017:
- Business2Community: Repurposing Content Does Not Mean Regurgitating Content
- Ragan.com: Study: The perfect blog post length—and how long it should take to write (Also syndicated on PR Daily)
- CommPro: Highlights from the State of Blogging in 2017 Survey
- Marketing Land: Marketing Day: Facebook turns up the noise…
- Marketing Land: Marketing Day: Google AdSense, Twitter safety updates…
- Search Engine People: Jaw-Dropping 2017 B2B Content Marketing Controversies
- Kruse Control: 10 Qualities of a Remarkable Social Media Manager
January 2017:
- Oakwood International: Introduction to Twitter for Business
- Inbound Rocket: Content Marketing KPI’s: How To Get Started
December 2016:
- Ragan.com: What PR salaries look like in 2016 (Republished; 5th most read Ragan article in 2016)
- Introhive: The Future of Law Firm Marketing: 4 Expert Predictions
- PR Daily: Creative holiday gift ideas for the PR pro in your life
- Content Marketing Institute: 60+ Content Marketing Predictions for a Successful 2017
- Business2Community: The Future of Social Media: 37 Experts Share Their 2017 Predictions
- Marketing Land: Marketing Day: The customer experience, top 2016...
November 2016:
- CommPro: Beyond PR 101: 3 Truly Unique Pitching Tips
- CommPro: If PR is Looking for News, Listen for Frothy Words
- Teach Me PR: 23 experts reveal their best PR tips to improve audience relationships
- Media Bullseye: 101 articles to help your 2017 PR, monitoring, and measurement planning
- Marketing Land: Marketing Day: Amazon opens Black Friday store…
October 2016:
- Beyond PR: Delivering Continuous Impact with Communications: A Director’s Journey (PR Newswire Blog)
- Marketing Land: Marketing Day: Facebook ad group tests, micro-moments…
- KPS Digitial: Content Marketing 2016: Top 100 Influencers
- CommPro: PR Briefing: Summarizing 3 Recent Public Relations Studies
- CommPro: New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking
September 2016:
- Law Technology Today: Four Things Attorneys Can Do To Succeed At Media Outreach
- Marketing Land: Marketing Day: Google Data Studio, Facebook’s new retail ads & more
- ICS Digitial: Pitching Tips for PR professionals
- [IABC] Communication World: Why PR and Content Marketing Need Each Other
- [ABA] Law Technology Today: Using Content Marketing to Grow Your Law Practice (An ABA publication)
August 2016:
- O’Dwyer’s: 3 Brands That with Emotional Conversations in Rio; B2B Marketing Value Proof…
- CommPro: Survey Finds Improving Optimism in Content Marketing
- Small Business Trends: 10 Tips to Build an Effective Online Marketing Strategy
- Legal Talk Network: Using Content Marketing to Grow Your Law Practice
- Marketing Land: Marketing Day: Pinterest buys Instapaper, Facebook Slideshow…
- O’Dwyer’s: The Disclosure Wars; Investing in Social Media Property You Don’t Own…
- Marketing Land: Marketing Day: The Walmart/Jet.com deal…
- Business2Community: 7 New B2B Content Marketing Trends to Watch in 2017
- O’Dwyer’s: Delta Digs Out; ‘Sorry’ Goes Miles for a Brand in Crisis; PR Studies…
- CommPro: Influencer Relations: Magic Middle vs. the A-List
- CEO Blog Nation: Brands, Social Media and National Tragedies
- O’Dwyer’s: PR Links: …Tried and True Media Relations
July 2016:
- Docurated: How to Streamline Marketing Processes: Tips from 60 Experts
- MarketingLand: Marketing Day: Twitter verified accounts, Euclid Analytics…
- Business2Community: Pausing to Consider the Hamster Wheel of Marketing
- Medium: So you’re creating social content…
- O’Dwyer’s: PRLinks: Why Tourism Accounts Should Go to Out-of-State Firms
- Writtent: 25 Experts Share Top 3 Content Marketing Trends for 2017
June 2016:
- O’Dwyer’s: PRLinks: The Shiny Object Syndrome in Marketing…
- MarketingLand: Marketing Day: New Pinterest ad-targeting options…
- MarketingLand: Marketing Day: B2B predictive marketing…
May 2016:
- Business2Community: Survey Reveals Content a Top Way Reporters Find Stories
- Social Media Today: Is Content Marketing Better than Advertising?
- Muck Rack Daily: Best productivity apps: PR edition
- O’Dwyer’s: PR Links: White House Spin Doc Tries to Unspin…
- O’Dwyer’s: PR Links: How to Best Communicate with Shareholders…
April 2016:
- CommPro: Viral Marketing: The Hope, Hype and Helplessness
- CommPro: Media Relations: Proven Ways to Get More Out of It
- O’Dwyer’s: PR Links: Getting More Out of Media…
- CommPro: The PR Stunt that Saved Batman for Generations
- O’Dwyer’s: PR Links: Repositioning is Not a Strategy…
- CommPro: PR is the Best Kept Secret in Effective Content Marketing
- PRDaily: 4 major PR headaches—and their remedies
March 2016:
- Ragan.com: What PR salaries look like in 2016 (syndicated on PRDaily)
- PRDaily: 5 traits of hirable PR agencies
- Ragan.com: 8 ways corporate communications can hire the best PR firm
February 2016:
- Onboardly: 5 Reasons Why Your DIY PR is Failing
Timeless Contributions
- Copyblogger: Why Content Marketing is the New Branding
- Problogger: Five Newsworthy Stories for Your Next Press Release
- MediaShift: How Much Will Social Media Really Affect the U.S. Election?
- Pragmatic Marketing: What Media Monitoring Can Teach Us About Product Launches
- Social Media Explorer: Content Marketing: Dance Like Nobody’s Watching
- Duct Tape Marketing: 5 Social Media Lessons Gleaned from an SMB Study
- IABC Communications World: 9 timeless PR positioning strategies