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February 22, 2022

Why we need to stop using that statistic about goldfish, brains and attention span

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Frank Strong, MA, MBA

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The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” In other words, our brains do not have the...

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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