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July 25, 2026

Why great writing starts with the audience [special guest post]

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Alex Austin Vollor

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Successful writing is not just about selling a product or promoting an organization; it is about understanding the audience and creating messages that build trust and inspire action Great writing doesn’t just begin with the first sentence, hook or lede....

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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