Spending on PR Software Growing Again, Study Finds
Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up”...Read More
Another PR Tech Startup Gets Venture Funding [PR Tech Sum]
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which...Read More
A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]
Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product Truescope is a new media monitoring technology that’s launching in the U.S. This...Read More
9 Corporate Characteristics to Look for When Buying Public Relations Software
The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual...Read More
This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]
SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen...Read More
PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]
PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company I don’t get too excited about private equity money in PR technology. The industry track record in this...Read More
Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...Read More
Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...Read More
Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...Read More
Podseeker is a useful Media Database for Podcast Contacts [Product Review]
Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional...Read More
