Meltwater Quietly Goes IPO [PR Tech Sum]
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community...Read More
New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]
“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive...Read More
![How Do You Monitor for Mentions on Podcasts [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2020/11/How-Do-You-Monitor-for-Mentions-on-Podcasts-PR-Tech-Sum.jpg)
How Do You Monitor for Mentions on Podcasts [PR Tech Sum]
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...Read More
Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush
SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired...Read More
Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]
Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions (example). M&A is a...Read More
SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...Read More
$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to...Read More
Earned Media vs. Media Relations [PR Tech Sum]
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...Read More
Is Public Relations Management a Technology? [PR Tech Sum]
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but it’s shaping up as...Read More
The Most Recommended PR Tech Vendors [PR Tech Sum]
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...Read More
