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Podseeker is a useful Media Database for Podcast Contacts [Product Review]

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14 Sep 2021
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Frank Strong, MA, MBA
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0 Comment
Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional...
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The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

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07 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...
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The Top 10 PR Tech Vendors by Familiarity and Favorability

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16 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take...
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Brand24 A Worthy Consideration for Media Monitoring [Product Review]

Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

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03 Apr 2018
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Frank Strong, MA, MBA
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0 Comment
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions.  For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these...
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NewsAI:  An Impressive New PR Software Tool [Product Review]

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08 Aug 2017
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Frank Strong, MA, MBA
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0 Comment
Update 7/6/18:  NewsAI is shuttering the business.  “We’ve been working hard on the NewsAI idea for 2 years now. We’ve managed to increase our customers, improve our product, and make a product that we’re proud of,” wrote co-founder Abhi Agarwal in...
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4 Useful ways Public Relations Can Tap SEO Tools like Ahrefs

Ahrefs: An SEO Tool PR Pros Can Use to Outsmart the Competition [Product Review]

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23 May 2017
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Frank Strong, MA, MBA
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2 Comments
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both are on the same page – literally and...
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https://www.swordandthescript.com/2016/01/digital-pr-edge/

4 Free Chrome Browser Extensions for a Digital PR Edge

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19 Jan 2016
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Frank Strong, MA, MBA
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0 Comment
Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Some of the titles list dozens, even hundreds of tools that are “essential.” Nobody, except perhaps a carpenter, needs a hundred tools and...
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Product Review: Primeloop for Tracking Engagement

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11 Mar 2014
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Frank Strong, MA, MBA
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4 Comments
by Frank Strong Over the last couple months, I’ve been testing Primeloop as a tool for tracking mentions all around the web using my own employer as a guinea pig for a real-world testing environment.  It’s a very simple tool, but...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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