LexisNexis Launches White Label Press Release Service [PR Tech Sum]
PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches There are a whole lot of gates going up around publications...Read More
PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I...Read More
Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly coming to grips with the fact we were just at the very beginning of this...Read More
One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]
SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic....Read More
Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...Read More
AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]
Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine...Read More
Meltwater Quietly Goes IPO [PR Tech Sum]
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community...Read More
New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]
“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive...Read More
![How Do You Monitor for Mentions on Podcasts [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2020/11/How-Do-You-Monitor-for-Mentions-on-Podcasts-PR-Tech-Sum.jpg)
How Do You Monitor for Mentions on Podcasts [PR Tech Sum]
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...Read More
SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...Read More
