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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow...Read More
Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]
Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR technology space can be in some respects, divided into Davids and Goliaths. On one side,...Read More
CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech” Recently I’ve noticed an article discussing “CommsTech” as opposed to PR...Read More
What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]
The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look...Read More
After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...Read More
Another PR Tech Startup Gets Venture Funding [PR Tech Sum]
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which...Read More
Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...Read More
This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]
SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen...Read More
PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]
PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company I don’t get too excited about private equity money in PR technology. The industry track record in this...Read More
Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...Read More
