PR Salary 2018: Are You Earning What you are Worth?
[Note: This data is from 2018 – find the most current public relations salary data]. If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to...Read More
Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker
There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast. Maybe he said it, and maybe he didn’t, but the but the point remains: it’s hard to execute on a business concept if your people...Read More
4 Big Media Trends that have Upended PR and Marketing
Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device and intuitively understand how to use it, but the business software I use at work requires...Read More
The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and...Read More
Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack
She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Such roles...Read More
The Future of Marketing Looks More like Public Relations
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC. The report found “87% of...Read More
Public Relations: In History, at Crossroads and in the Future [UML]
There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so...Read More
PR Salary 2017: Salary Survey Suggests Demand for Talent Tightening
[Note: This data is from 2017 – find the most current public relations salary data]. Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are...Read More
The Advantages of Working with a Boutique B2B PR Firm
I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business....Read More
Kindred and Skeptical: Personas that Buy PR Firm Services
There are three types of buyer personas that buy PR firm services: 1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring &...Read More
