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Results from the 2018 PR Salary Survey

PR Salary 2018: Are You Earning What you are Worth? 

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06 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
[Note: This data is from 2018 – find the most current public relations salary data]. If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to...
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A lot of time is spent talking about “celebrating diversity and inclusion” and creating a “great company culture.” Very few companies can honestly say that they have achieved these types of cultures if they do not understand and articulate a greater company mission than selling their products and services.

Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker

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22 Aug 2017
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Frank Strong, MA, MBA
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0 Comment
There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast.  Maybe he said it, and maybe he didn’t, but the but the point remains:  it’s hard to execute on a business concept if your people...
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4 Big Media Trends that have Upended PR and Marketing

4 Big Media Trends that have Upended PR and Marketing

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18 Jul 2017
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Frank Strong, MA, MBA
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2 Comments
Consumer technology has had a serious impact on expectations for business software.  Why, the business user asked, can I unwrap a new mobile device and intuitively understand how to use it, but the business software I use at work requires...
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The Benefits of Being a Good Agency Client

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

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06 Jun 2017
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Frank Strong, MA, MBA
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0 Comment
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep.  By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and...
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Latency and Endeavor for Jargon Free Corp Comm

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

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02 May 2017
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Frank Strong, MA, MBA
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0 Comment
She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house.  Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Such roles...
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The Future of Marketing Looks like Public Relations

The Future of Marketing Looks More like Public Relations

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18 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC.  The report found “87% of...
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Public Relations In History at Crossroads and in the Future

Public Relations: In History, at Crossroads and in the Future [UML]

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25 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying that the best business people aren’t student of business, but students of history.  This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so...
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2017 PR Salary Survey Suggests Demand for Talent Tightening

PR Salary 2017: Salary Survey Suggests Demand for Talent Tightening

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07 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
[Note: This data is from 2017 – find the most current public relations salary data]. Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals.  Those are...
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The Advantages of Working with a Boutique PR Firm in B2B

The Advantages of Working with a Boutique B2B PR Firm

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27 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
I hadn’t heard from the vice president in three or four weeks.  Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business....
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Kindred and Skeptical Personas that Buy PR Firm Services

Kindred and Skeptical: Personas that Buy PR Firm Services

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05 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
There are three types of buyer personas that buy PR firm services:  1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring &...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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