Switching PR Firms: The High Cost of a Steep Learning Curve
The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 to sometimes three times the position’s annual salary.”... Read More
How PR can Integrate Industry Reading Efficiently into Workflow
“Industry reading.” Those are two words that have no business on a PR agency’s invoice. What client wants to pay for “reading?” Is there a metric attached – reading at so many words per minute? Or a knowledge measurement –... Read More
6 Ways to Get More from your PR Agency
I’ll never forget that new CMO. He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. California tan, cufflinks and all the “I’m from Silicon Valley” swagger he needed round it out.... Read More
8 Corporate Communications Tips for Hiring a PR Firm
Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed... Read More
5 Things that College Didn’t Teach Me about PR
A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that... Read More
The PR Road Less Traveled: In-House to Agency Life
Note: The following is a guest post by Laura Spaventa Lewis who recently transitioned from working an in-house gig in PR to working for a firm. By my observation, few PR pros are able to make a switch like this... Read More
PR and Storytelling; Off Script #7: Lou Hoffman
About fifteen years ago, I met a solo practitioner at a networking event who handed me a business card that presented his title as “chief storyteller.” I couldn’t take him seriously; I couldn’t imagine lobbying the vice president of marketing... Read More
Quiet Professionalism in PR; Off Script #3: Ian Lipner
We have to listen carefully to find them, but they are out there. The silent but brilliant minds. These people don’t pen PR or marketing blogs, fire off dissenting opinions in comments and aren’t streaming a feed of hot content. ... Read More
PR Business, Balance and Access; Off Script #2: Gini Dietrich
I had mentor once that used to say: you may not remember what people say, you may not remember what people did, but you will always remember how people make you feel. Over the years, I’ve found that to be... Read More
Don’t Sell Past the Close: 6 Lessons PR can Learn from Sales
Don’t sell past the close. The first time I heard that phrase I was pitching a former boss on a creative PR idea. It was always a lively debate with him, and you had to prove the value convincingly; so I came to... Read More
