HOME BACKSTORY ABOUT FRANK STRONG SERVICES CONTRIBUTE SPONSOR SPEAKING PRIVACY DISCLOSURES IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. 40]

/
17 Jan 2023
/
Frank Strong, MA, MBA
/
Comments are Off
If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful  My last PR tech sum went up in November of last year...
Read More
Comms Pros Explain How Communications Work Has Changed

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

/
25 Oct 2022
/
Frank Strong, MA, MBA
/
Comments are Off
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the volume of work has grown, but so too has the variety of work. Nine in...
Read More

The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

/
11 Oct 2022
/
Frank Strong, MA, MBA
/
Comments are Off
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche If you ask communicators and PR professionals why clients hire outside...
Read More

Quick Summaries to 5 Surveys of PR and Corporate Communications

/
19 Sep 2022
/
Frank Strong, MA, MBA
/
Comments are Off
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022...
Read More
The volume of comms work has grown and changed. More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly.

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

/
01 Aug 2022
/
Frank Strong, MA, MBA
/
Comments are Off
More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying...
Read More

Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

/
13 Jul 2021
/
Frank Strong, MA, MBA
/
Comments are Off
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower”  When businesses face a problem they don’t know how to solve, it...
Read More

Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

/
30 Jun 2021
/
Frank Strong, MA, MBA
/
Comments are Off
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications...
Read More

28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms

/
20 Oct 2020
/
Frank Strong, MA, MBA
/
Comments are Off
A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day Google alerted me to the fact someone had mentioned this blog in response to this...
Read More

Should the Public Relations Report to the CEO or CMO?

/
30 Jun 2020
/
Frank Strong, MA, MBA
/
Comments are Off
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...
Read More
Public Relations and COVID-19 Studies Surface Challenges, Changes and Optimism

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

/
27 Jun 2020
/
Frank Strong, MA, MBA
/
Comments are Off
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...
Read More
‹ Previous 1 2 3 4 … 6 Next ›
         

banner

The B2B Marketing & PR podcast

banner

Hire us for help with marketing, PR and social media

banner

What’s the deal with the name?

banner

Accolades

banner
banner
banner
banner
banner
banner
banner
banner

Popular Posts

Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
/
Comments are Off
/
16 Dec 2025
The top PR priorities, challenges and opportunities in 2026 [survey]
/
Comments are Off
/
03 Feb 2026
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
/
Comments are Off
/
10 Mar 2026
Why we need to stop using that statistic about goldfish, brains and attention span
/
Comments are Off
/
22 Feb 2022
Not just seen, but believed: trust is the new mandate for marketing and comms
/
Comments are Off
/
15 Apr 2025

Recent Posts

  • Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
  • A theory on why B2B marketing requires so many darn customer touches today
  • 7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]
  • Why great writing starts with the audience [special guest post]
  • International travelers to the World Cup remind Americans to be grateful
  • Why is the PESO model essential to PR? [special guest post]
  • Is AI visibility giving marcom déjà vu?  It should. Here’s why.
  • What is public relations? Trust, credibility and third-party validation [special guest post]
  • 28 PR and B2B marketing statistics from studies published so far in 2026
  • Gartner CMO spend survey shows marketing leaders have a third dilemma
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2024 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT