2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?
The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corp comm roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the...Read More
Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script No. 43: Chris Forhan of Bytelion
Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”...Read More
The Making of Cision: A Brief History of ~20 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company
Note: this post was last updated in February 2022. In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision....Read More
Industry Consolidation Revs Up Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....Read More
The Top 10 PR Tech Vendors by Familiarity and Favorability
Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take...Read More
PR Salary 2019: What do Public Relations Salary Ranges Look Like?
[Note: This data is from 2019 – find the most current public relations salary data]. For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The 2019 version is soon to be released and I...Read More
In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR...Read More
7 Perspectives on Confessions from an Anonymous PR Person
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions...Read More
Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her...Read More
The Changing Face of Public Relations in Government; Off Script No. 30: Merritt Allen of Vox Optima
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and,...Read More
