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2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

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28 Apr 2020
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Frank Strong, MA, MBA
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0 Comment
The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corp comm roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the...
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Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies Off Script 43 Chris Forhan of Bytelion

Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script No. 43: Chris Forhan of Bytelion

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24 Sep 2019
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Frank Strong, MA, MBA
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Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”...
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The Making of Cision A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

The Making of Cision: A Brief History of ~20 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

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13 Aug 2019
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Frank Strong, MA, MBA
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Note: this post was last updated in February 2022. In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision....
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Industry Consolidation Continues Among PR Vendors PR Tech

Industry Consolidation Revs Up Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

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30 Apr 2019
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Frank Strong, MA, MBA
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There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....
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top-10-PR-tech-vendors

The Top 10 PR Tech Vendors by Familiarity and Favorability

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16 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take...
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PR Salary 2019: What do Public Relations Salary Ranges Look Like?

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09 Apr 2019
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Frank Strong, MA, MBA
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1 Comment
[Note: This data is from 2019 – find the most current public relations salary data]. For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The 2019 version is soon to be released and I...
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In-Housing Trend What PR Agencies and Marketing Firms can Learn from Law Firms

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

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02 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR...
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7 Perspectives on Confessions from an Anonymous PR Person

7 Perspectives on Confessions from an Anonymous PR Person

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15 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions...
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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

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18 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her...
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The Changing Face of Public Relations in Government

The Changing Face of Public Relations in Government; Off Script No. 30: Merritt Allen of Vox Optima

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17 Jul 2018
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Frank Strong, MA, MBA
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0 Comment
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and,...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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