PR Business, Balance and Access; Off Script #2: Gini Dietrich
I had mentor once that used to say: you may not remember what people say, you may not remember what people did, but you will always remember how people make you feel. Over the years, I’ve found that to be...Read More
Don’t Sell Past the Close: 6 Lessons PR can Learn from Sales
Don’t sell past the close. The first time I heard that phrase I was pitching a former boss on a creative PR idea. It was always a lively debate with him, and you had to prove the value convincingly; so I came to...Read More
PRSA’s #PRdefined: Please Don’t Redefine Failure
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...Read More
Negative Buzz, PR Calling out PR and the Twitter Few and the Many, Taglines and Long Live the Web [Smart Things 1.26.12]
Smart things – bookmark them, write them down and turn them into a blog post. In hopes of sharing some content I’ve found interesting and noteworthy, here are five smart things I’ve heard lately. 1) Negative buzz vs. crisis on social...Read More
The Market Opportunity: Sizing up the PR market
As an industry PR is challenged: it struggles with who we are, what we do and how to measure our work. It should be no surprise then that there’s a great deal of discrepancy to be found in the methods and results of sizing...Read More
Public Relations RFP for a Homicidal Dictator
“Libyan strongman Moammar Khadafy is looking to hire a New York public-relations rep to scrub his homicidal image,” reports the New York Post. I can only imagine there must be a new technological development where pitches, press releases and blog posts...Read More
PR as Lipstick on the Proverbial Pig
Lipstick. Until we collectively do something about it, it’ll be there staring back from the mirror. “I reject the characterization of public relations in this book,” wrote Richard Edelman on his blog 6 A.M. “It is degrading and deeply flawed.” Edelman was referring to...Read More
DC Flacks: Growing like Fight Club for PR pros
This post is a big shout out to Margie Newman (@margienewman, #DCFlacks), founder of DC Flacks, which just celebrated its one year anniversary. Margie was just a PR pro from Tennessee who moved to DC and decided to start a...Read More
Brody PR: No Wonder the PR Industry gets a Bad Rap
by Frank Strong Today’s events reminded me of how cruel kids can be when laughing at the clumsy one who tripped over an untied shoelace while getting on the school bus. We thought the one-to-many concept that e-mail brought us...Read More
