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gini-dietrich-2

PR Business, Balance and Access; Off Script #2: Gini Dietrich

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25 Jul 2013
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Frank Strong, MA, MBA
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31 Comments
I had mentor once that used to say:  you may not remember what people say, you may not remember what people did, but you will always remember how people make you feel. Over the years, I’ve found that to be...
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Don't Sell Past the Close 6 Lessons PR can Learn from Sales

Don’t Sell Past the Close: 6 Lessons PR can Learn from Sales

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25 Apr 2013
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Frank Strong, MA, MBA
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6 Comments
Don’t sell past the close. The first time I heard that phrase I was pitching a former boss on a creative PR idea. It was always a lively debate with him, and you had to prove the value convincingly; so I came to...
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PRSA’s #PRdefined: Please Don’t Redefine Failure

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17 Feb 2012
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Frank Strong, MA, MBA
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18 Comments
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...
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Negative Buzz PR Calling out PR and the Twitter Few and the Many

Negative Buzz, PR Calling out PR and the Twitter Few and the Many, Taglines and Long Live the Web [Smart Things 1.26.12]

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26 Jan 2012
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Frank Strong, MA, MBA
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0 Comment
Smart things – bookmark them, write them down and turn them into a blog post.  In hopes of sharing some content I’ve found interesting and noteworthy, here are five smart things I’ve heard lately. 1) Negative buzz vs. crisis on social...
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The Market Opportunity: Sizing up the PR market

The Market Opportunity: Sizing up the PR market

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08 Nov 2011
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Frank Strong, MA, MBA
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4 Comments
As an industry PR is challenged:  it struggles with who we are, what we do and how to measure our work.  It should be no surprise then that there’s a great deal of discrepancy to be found in the methods and results of sizing...
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Public Relations RFP for a homicidal dictator

Public Relations RFP for a Homicidal Dictator

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01 Aug 2011
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Frank Strong, MA, MBA
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2 Comments
“Libyan strongman Moammar Khadafy is looking to hire a New York public-relations rep to scrub his homicidal image,” reports the New York Post. I can only imagine there must be a new technological development where pitches, press releases and blog posts...
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PR as Lipstick on the Proverbial Pig-2

PR as Lipstick on the Proverbial Pig

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11 Mar 2011
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Frank Strong, MA, MBA
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5 Comments
Lipstick.  Until we collectively do something about it, it’ll be there staring back from the mirror. “I reject the characterization of public relations in this book,” wrote Richard Edelman on his blog 6 A.M. “It is degrading and deeply flawed.” Edelman was referring to...
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DC Flacks Growing like Fight Club for PR pros

DC Flacks: Growing like Fight Club for PR pros

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01 Sep 2010
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Frank Strong, MA, MBA
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2 Comments
This post is a big shout out to Margie Newman (@margienewman, #DCFlacks), founder of DC Flacks, which just celebrated its one year anniversary.  Margie was just a PR pro from Tennessee who moved to DC and decided to start a...
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Brody PR: No Wonder the PR Industry gets a Bad Rap

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20 Aug 2009
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Frank Strong, MA, MBA
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7 Comments
by Frank Strong Today’s events reminded me of how cruel kids can be when laughing at the clumsy one who tripped over an untied shoelace while getting on the school bus. We thought the one-to-many concept that e-mail brought us...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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