HOME ABOUT US LEADERSHIP SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
Nine Takeaways from Lee Odden’s Optimize-2

Nine Takeaways from the Book Optimize by Lee Odden

/
05 Jul 2012
/
Frank Strong, MA, MBA
/
3 Comments
Lee Odden‘s new book Optimize as about 10 years of blogging — and all the lessons and experience that go into that endeavor — stuffed into 232 pages. If you follow the Online Marketing Blog many of the themes Lee and his team...
Read More

PRSA’s #PRdefined: Please Don’t Redefine Failure

/
17 Feb 2012
/
Frank Strong, MA, MBA
/
18 Comments
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...
Read More
https://www.swordandthescript.com/2012/02/sales-pr-doesnt-do-sales-or-marketing/

Sales? PR doesn’t do Sales or Marketing

/
07 Feb 2012
/
Frank Strong, MA, MBA
/
1 Comment
Sales.  It’s about as far away from PR as you can be, and still, be in business.  But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action.  PR should not be...
Read More
Negative Buzz PR Calling out PR and the Twitter Few and the Many

Negative Buzz, PR Calling out PR and the Twitter Few and the Many, Taglines and Long Live the Web [Smart Things 1.26.12]

/
26 Jan 2012
/
Frank Strong, MA, MBA
/
0 Comment
Smart things – bookmark them, write them down and turn them into a blog post.  In hopes of sharing some content I’ve found interesting and noteworthy, here are five smart things I’ve heard lately. 1) Negative buzz vs. crisis on social...
Read More
PR Theory: 5 Pillars to Dialogic Communication

PR Theory: 5 Pillars to Dialogic Communication

/
16 Dec 2010
/
Frank Strong, MA, MBA
/
3 Comments
The web is a place to build dialogic communication – a free interchange of ideas that completes the communication loop – a building block of relating to the public. There are five pillars to dialogic communication: 1) Feedback. A feedback...
Read More
Public Relations 2010 The Year in Search

Public Relations 2010: The Year in Search

/
13 Dec 2010
/
Frank Strong, MA, MBA
/
0 Comment
Search is an important element for any public relations practitioner. SEOs have a long noted that search and social media go together, and now that Google has launched social search, we’re beginning to understand how much of an impact social media will have on search...
Read More
PR and the Magic Number 7

PR and the Magic Number 7

/
17 Aug 2010
/
Frank Strong, MA, MBA
/
0 Comment
One may be the loneliest number, but seven too stands apart.   Apart should not be confused with alone.  In fact, seven has a lot of company. Certainly, there are top ten 10 lists (or even commandments) – and there are also top five lists for those...
Read More
‹ Previous 1 2 3 4

       

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021

Recent Posts

  • The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter
  • The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros
  • Why Now Is the Time to Invest in Earned Media
  • B2B Marketing Statistics and Notes from 7 Recent Reports
  • The Top Complaints B2B Sales and Marketing Have about Each Other
  • What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]
  • 3 Simple Tips for Getting Better Coverage of Your Surveys
  • Why It’s Important to Maintain Marketing and PR Budgets in a Recession
  • Is Video Worth the Cost in B2B Marketing?
  • After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention
  • About Us
  • Leadership
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2022 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT