7 non-negotiable digital trust signals PR must use in this era of distrust
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be believable – online and off The default reaction of the majority of your target audience is distrust. Survey after survey shows people...Read More
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the...Read More
Editorial integrity demands PR due diligence with AI-generated copy
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect Close to half (44%) of reporters surveyed have a negative perception...Read More
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task “What a brand says, and what others say about it, are two different things.” That’s according to a new study titled...Read More
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media Many of the media pitching “tips” you see today are 101-level advice. If you sort through the guest posts on media...Read More
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a...Read More
Is the influence of traditional media – and by extension media relations – waning?
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring Media relations has...Read More
Essential generative AI customizations PR should make to their tools
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear More than three-quarters (77%)...Read More
It’s not the success that makes for a good business story, it’s the setbacks
Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story “All overnight night success takes 10 years.” That snappy...Read More
Are LLMs becoming the new front page for public relations?
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs “LLMs are the biggest innovation in search since Google,” according to Aleyda Solis. She’s...Read More
