![Earned Media Poised for New Prominence in 2018 [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Earned-Media-Poised-for-New-Prominence-in-2018-UML.jpg)
Earned Media Poised for New Prominence Several Studies Find [UML]
If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud, questionable metrics, and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video... Read More
10 Fundamentals for Successful B2B Media Interviews
B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which... Read More
The Future of Marketing Looks More like Public Relations
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC. The report found “87% of... Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In... Read More
![Value of PR People Buy from Brands They Know Like and Trust [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Value-of-PR-People-Buy-from-Brands-They-Know-Like-and-Trust-UML.jpg)
Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR and... Read More
One Prediction Each for PR, Content Marketing and Social Media
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content... Read More
The B2B Advantages of Working with a Boutique PR Firm
I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business.... Read More
New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking [UML]
There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy. The expert that knows everything is prone to get blindsided by the unexpected on an otherwise idle Tuesday. PR is dynamic. Reporters... Read More
11 Simple Ways for PR to Score Content Marketing Points
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands... Read More
PR Briefing: Summarizing 3 Recent Public Relations Studies
You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. As... Read More
