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Doing Media Relations for a Publisher Off Script No 32 Rachael Wolensky of ALM

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

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18 Sep 2018
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Frank Strong, MA, MBA
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0 Comment
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story...
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Most PR professionals believe media relations is getting harder according to the 2018 JOTW Communications Survey

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

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19 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too.  Respondents said storytelling, content marketing and thought leadership will be more important over the next...
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34 Statistics Summarizing PR, Content Marketing, Social Media and SEO in 2017

33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO

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26 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know...
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20 Golden PR and Content Marketing Nuggets that will Outlive 2017

20 Golden PR and Content Marketing Ideas that will Outlive 2017

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23 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from...
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Earned Media Poised for New Prominence in 2018 [UML]

Earned Media Poised for New Prominence Several Studies Find [UML]

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16 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud, questionable metrics, and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video...
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10 Proven Tips for Successful B2B Media Interviews

10 Fundamentals for Successful B2B Media Interviews

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01 Aug 2017
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Frank Strong, MA, MBA
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0 Comment
B2B reporters today don’t do media interviews like they once did. The pace of news is faster.  The shelf-life of articles is shorter.  There are fewer reporters responsible for more stories.  There’s only so much time in the day which...
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The Future of Marketing Looks like Public Relations

The Future of Marketing Looks More like Public Relations

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18 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC.  The report found “87% of...
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3 PR Takeaways from the State of the Media Report by Cision

3 PR Takeaways from the State of the Media Report by Cision

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11 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.”  In...
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Value of PR People Buy from Brands They Know Like and Trust [UML]

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

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18 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst.  Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR and...
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One Prediction Each for PR Content Marketing and Social Media

One Prediction Each for PR, Content Marketing and Social Media  

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20 Dec 2016
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Frank Strong, MA, MBA
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0 Comment
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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