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An Eclectic but Intriguing Mix of 32 Statistics that Sum Up PR and Marketing in 2019 (1)

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

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24 Dec 2019
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Frank Strong, MA, MBA
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I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...
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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility Executives that Understand PR Tend to Value it More

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]

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17 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...
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7 Perspectives on Confessions from an Anonymous PR Person

7 Perspectives on Confessions from an Anonymous PR Person

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15 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions...
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The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; plus 7 More that are Worth Your Reading While

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

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01 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up...
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26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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11 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...
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18 Statistics that Read Like a Meta Description for the Year 2018 in Marketing and PR

18 Marketing and PR Statistics that Read Like a Meta Description for the Year 2018

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04 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end,...
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5 Important Planning Considerations from a B2B Content Marketing Study

5 Important Planning Considerations from a B2B Content Marketing Study

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23 Oct 2018
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Frank Strong, MA, MBA
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0 Comment
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. Those are among the top-level findings from an annual survey of content marketers by...
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Doing Media Relations for a Publisher Off Script No 32 Rachael Wolensky of ALM

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

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18 Sep 2018
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Frank Strong, MA, MBA
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0 Comment
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story...
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Most PR professionals believe media relations is getting harder according to the 2018 JOTW Communications Survey

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

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19 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too.  Respondents said storytelling, content marketing and thought leadership will be more important over the next...
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34 Statistics Summarizing PR, Content Marketing, Social Media and SEO in 2017

33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO

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26 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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