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September 30, 2025

Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack

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Frank Strong, MA, MBA

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Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media Many of the media pitching “tips” you see today are 101-level advice. If you sort through the guest posts on media...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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