International travelers to the World Cup remind Americans to be grateful
Global visitors traveling for the World Cup may well be the best ‘brand ambassadors’ for the U.S., but it’s Americans who needed that third-party validation A news story is an event that defies expectations. We all expect a dog to bite...Read More
Why is the PESO model essential to PR? [special guest post]
Public relations is like a puzzle; paid, earned, shared and owned media each serve as a piece, working together to create one complete and effective communication strategy The PESO Model consists of four different communication channels: paid, earned, shared...Read More
Is AI visibility giving marcom déjà vu? It should. Here’s why.
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the studies and surveys about AI and marketing or comms are giving me déjà vu: I’ve...Read More
What is public relations? Trust, credibility and third-party validation [special guest post]
Public relations is more than just social media, publicity or promoting an organization; it’s about two-way communication that builds trust, credibility and third-party validation When some people hear the term public relations (PR), they automatically think of social media, press...Read More
28 PR and B2B marketing statistics from studies published so far in 2026
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation Regular readers know I spend a lot of effort on these pages sorting...Read More
“No comment” allows others to shape public perception
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage More organizations are responding to questions from reporters they don’t like with a phrase such as “no comment.”...Read More
Should media relations follow-up on PR pitches? Here’s what the data says
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted One challenge for PR in pitching stories to the media is the lack of response....Read More
10 things PR teams need from clients to do good work
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration Media relations, what many think of as “PR” isn’t a magic button. PR people...Read More
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double LLMs are poised to replace search and more and more businesses will turn to PR...Read More
State of PR statistics: Summaries to 3 different “State of PR” surveys
Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream It’s safe to say the state of PR in...Read More
