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The Advantages of Working with a Boutique PR Firm in B2B

The Advantages of Working with a Boutique B2B PR Firm

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27 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
I hadn’t heard from the vice president in three or four weeks.  Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business....
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New Lessons on PR Tradition Audience Subject Lines and Newsjacking - top

New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking [UML]

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03 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy.  The expert that knows everything is prone to get blindsided by the unexpected on an otherwise idle Tuesday. PR is dynamic.  Reporters...
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Turner Field Home of the Atlanta Braves

11 Simple Ways for PR to Score Content Marketing Points

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16 Aug 2016
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Frank Strong, MA, MBA
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1 Comment
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands...
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PR Briefing Summarizing 3 Recent Public Relations Studies

PR Briefing: Summarizing 3 Recent Public Relations Studies

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09 Aug 2016
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Frank Strong, MA, MBA
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0 Comment
You’re only as good as your last placement. It’s one of those facts of the PR profession.  It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview.  As...
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5 Top Way Reporters Find Sources and Stories

Survey: 5 Top Ways Reporters Find Sources and Stories

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17 May 2016
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Frank Strong, MA, MBA
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0 Comment
When you have a question no one seems to know the answer to, what’s the first thing you do?  If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently...
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The PR Stunt that Saved Batman for Generations

The PR Stunt that Saved Batman for Generations

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29 Mar 2016
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Frank Strong, MA, MBA
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1 Comment
PR is a long-term strategy.  Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would...
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8 Corporate Communication Tips for Hiring a PR Agency

8 Corporate Communications Tips for Hiring a PR Firm

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26 May 2015
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Frank Strong, MA, MBA
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4 Comments
Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed...
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Nine Takeaways from Lee Odden’s Optimize-2

Nine Takeaways from the Book Optimize by Lee Odden

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05 Jul 2012
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Frank Strong, MA, MBA
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3 Comments
Lee Odden‘s new book Optimize as about 10 years of blogging — and all the lessons and experience that go into that endeavor — stuffed into 232 pages. If you follow the Online Marketing Blog many of the themes Lee and his team...
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PRSA’s #PRdefined: Please Don’t Redefine Failure

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17 Feb 2012
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Frank Strong, MA, MBA
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18 Comments
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...
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https://www.swordandthescript.com/2012/02/sales-pr-doesnt-do-sales-or-marketing/

Sales? PR doesn’t do Sales or Marketing

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07 Feb 2012
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Frank Strong, MA, MBA
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1 Comment
Sales.  It’s about as far away from PR as you can be, and still, be in business.  But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action.  PR should not be...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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