11 Simple Ways for PR to Score Content Marketing Points
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands...Read More
PR Briefing: Summarizing 3 Recent Public Relations Studies
You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. As...Read More
Survey: 5 Top Ways Reporters Find Sources and Stories
When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently...Read More
The PR Stunt that Saved Batman for Generations
PR is a long-term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would...Read More
8 Corporate Communications Tips for Hiring a PR Firm
Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed...Read More
Nine Takeaways from the Book Optimize by Lee Odden
Lee Odden‘s new book Optimize as about 10 years of blogging — and all the lessons and experience that go into that endeavor — stuffed into 232 pages. If you follow the Online Marketing Blog many of the themes Lee and his team...Read More
PRSA’s #PRdefined: Please Don’t Redefine Failure
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...Read More
Sales? PR doesn’t do Sales or Marketing
Sales. It’s about as far away from PR as you can be, and still, be in business. But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action. PR should not be...Read More
Negative Buzz, PR Calling out PR and the Twitter Few and the Many, Taglines and Long Live the Web [Smart Things 1.26.12]
Smart things – bookmark them, write them down and turn them into a blog post. In hopes of sharing some content I’ve found interesting and noteworthy, here are five smart things I’ve heard lately. 1) Negative buzz vs. crisis on social...Read More
PR Theory: 5 Pillars to Dialogic Communication
The web is a place to build dialogic communication – a free interchange of ideas that completes the communication loop – a building block of relating to the public. There are five pillars to dialogic communication: 1) Feedback. A feedback...Read More
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