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Apple vs. Chevron Revenue? It’s Content Marketing out of Context

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20 Sep 2016
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Frank Strong, MA, MBA
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1 Comment
Have you see the graphic nearby?  I’ve noticed it posted a dozen different times on LinkedIn recently – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple...
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Company that Wrote the Book on Crisis Comms Adds New Chapter

Company that Wrote the Book on Crisis Comms Adds New Chapter

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01 Mar 2016
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Frank Strong, MA, MBA
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0 Comment
Johnson & Johnson turned crisis comms heads recently with headlines like this one from CBS News: Johnson & Johnson ordered to pay $72M over cancer death. Numerous news reports say a jury made the award in a civil case after...
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The Facebook Frozen Frog and Fodder for Content Marketing

The Facebook Frozen Frog and Fodder for Content Marketing

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09 Feb 2016
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Frank Strong, MA, MBA
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2 Comments
There’s a persistent meme on Facebook:  The amazing Alaskan Tree Frog freezes during the harsh winter months, thaws in the spring and hops along with life. The meme has existed for several years, and by my observation, it resurfaces in...
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General Electric Theater Where Reagan met Content Marketing in 1954-1

General Electric Theater: Reagan met Content Marketing in 1954

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26 Jan 2016
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Frank Strong, MA, MBA
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0 Comment
In 1954, the television had reached a critical milestone:  26 million U.S. households (56%) owned a TV. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another...
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A Pediatrician has the Prescription for Effective Content Marketing

A Pediatric Prescription for Effective Content Marketing

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01 Dec 2015
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Frank Strong, MA, MBA
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1 Comment
In just three days, one pediatrician has earned 3.6 million views on YouTube for this video.  It’s led to news coverage, like this piece by a local FOX affiliate in Boston.  A quick Google search (233,000 results) shows he’s had...
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PR Crisis Case Study

Avoid the Noid: A Mascot that Became a PR Crisis Case Study

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06 Jan 2015
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Frank Strong, MA, MBA
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0 Comment
The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014.  It also proved, in part, a useful segue in a recent Marketplace story about another mascot by a separate...
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Coke Target Rumors SEO and Crisis Communications-header

Coca-Cola, Target, Rumors, SEO and Crisis Communications

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14 Aug 2011
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Frank Strong, MA, MBA
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2 Comments
My dear mother forwarded me an email today with the subject line, “Target Says “Veterans do not meet our area of giving.” It was one of those emails that had been flashed around the world and the string was filled...
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How a Brilliant and Creative PR Idea can Flop

How a Brilliant and Creative PR Idea can Flop [Case Study]

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30 Oct 2009
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Frank Strong, MA, MBA
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2 Comments
Good creative PR ideas are hard to come by. Harder still if they actually make business sense. The Potomac Tech Wire, reported on October 28, 2009, had a stellar example of a great idea poorly executed: Sterling, Va. — SkyBitz, the Sterling-based...
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https://www.swordandthescript.com/2009/09/unconventionally-creative-a-non-pr-pr-case-study/

Unconventionally Creative: An Un-PR Case Study

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23 Sep 2009
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Frank Strong, MA, MBA
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1 Comment
Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after all, isn’t that what PR is all about? GotVMail rebranded itself Grasshopper, Inc. and to...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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