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September 24, 2024

7 ideas for building customer references in B2B tech

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Frank Strong, MA, MBA

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The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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