Marketing Increasingly Looks more like PR
“The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized by economist Joseph Schumpeter which describes “the process of transformation that accompanies radical innovation.” Defren continued that marketing is the “umbrella under...Read More
Smart Things I’ve Heard Lately (5.25.10)
When I hear smart things, I do my best to write them down, save them in e-mail folders or bookmark them on social bookmarking sites. When I’ve saved up a handful I think others might find interesting I post them...Read More
What Apple’s iPad can Teach PR about Product Launches
Apple’s iPad might provide a path for monetization for news on the Web. Or it might replace netbooks. Or it might solve world hunger. Lofty and uncertain goals for sure, but there’s one thing that is certain — it can...Read More
Download: The Washington Post Business (Section) Revival
The Washington Post has a back story. It’s not political. It’s all business. Just don’t expect to read about it in the “B” section. A decade after the dot-com rise and fall, a time when DC approached $2 billion in venture funding,...Read More
Emerging Faces of Social Media Content
In writing, the first rule of thumb is usually audience identification. That is to say the writer understands his or her audience with respect to content, tone, length and similar attributes. Social media is similar, though rather than referring to...Read More
WSJ’s New Business Model: Write Once, Charge Three Times
Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader of The Journal, I believe the reasons why are quite clear: it hires great journalists,...Read More
Tips for Marketing for Learning About Social Media
No doubt social media is taking the marketing world by storm and there’s no shortage of reading material to help marketers get up to speed quickly. While reading is important, there’s no substitute for doing, so here are some suggestions for getting some hand’s on...Read More
One Tweet, 10 Million People
If you could send one Tweet to the entire Twitter user base — which may well presently exceed 10 million — what would that be worth? Given the well-grounded buzz about a revenue model, it’s an interesting question for anyone in business....Read More
Three ways Twitter Habits Will Evolve
by Frank Strong Much has been written about how Twitter will change the world, but I also believe personal Twitter – specific habits will evolve. As new technologies are incorporated into everyday life, there tends to be a period of normalization that serves to...Read More
Newspapers need Google, not the Other Way Around
by Frank Strong Since it’s so relevant to my line of work, I’ve paid close attention to the plight of newspapers and their Google dilemma, but it was Stephen Colbert’s interview with Phil Bronstein that triggered this idea: who has the most leverage,...Read More
