House of Cards: Emmy Win Winks at the Future of Marketing
by Frank Strong House of Cards won an Emmy award. That matters to marketers. In a big way. It’s winking at the future of marketing. First, some context: NPR reported: This win could help Netflix establish itself as it seeks...Read More
Book Review: 7 Takeaways from Jay Baer’s YOUtility
Every now and again a book comes along with the potential to change minds. Though I pour through dozens of books every year — often “cheating” by listening to audiobooks on long drives, those that really capture my mind are...Read More
No, PR Does Not Look More Like Advertising
PR Daily ran an opinion piece that said, the PR industry today looks an awful lot like advertising. Why does it look like this, according to the author? Because, with social media, blogs and even press releases, PR is going...Read More
Influence vs. Popularity: 3 Defining Differences
Last week Arik Hanson published a guest blog I wrote on the difference between influence and popularity. The post boils down to these two paragraphs: Ashton Kutcher, though intensely popular, probably lacks the credibility to pitch expensive Nikon cameras to...Read More
Web 2.0: Delicious Reloaded
Web 2.0 is delicious. Delicious in the sense of how it’s weaved, related and repeated. It’s been a relatively short life that feels like ages — a continuous ideation and continuous reinvention. Delicious – the social bookmarking site – is an...Read More
Earthquakes, News and the Pace of Social Networks
We’ve seen many cases of social media outpacing the traditional news media. Word from the Iranian protests, the Tunisian and other Arab revolutions and more recently, the riots in London, traveled much faster than the news could report. It’s one thing...Read More
Nobodies are the New Somebodies on the World Wide Web
When you hear something smart it’s worth writing it down, to internalize or make it your own. It’s been a while since I wrote a post like this, and though I offered something that resembles a review of Guy Kawasaki’s...Read More
Marketing more like PR: Conversation relations (Part III)
by Frank Strong Note: This is the third and final post in a series on howSocial media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why marketing looks more like PR....Read More
Why the change in approach now? (Part II of III)
by Frank Strong Note: This is the second post in a series on how Social media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why marketing looks more like PR, posted in...Read More
Social media is making marketing more like PR (Part I of III)
by Frank Strong Note: Previously I have written that marketing increasingly looks like PR. This post is the first in a series to expand on those thoughts. * * * The lines between public relations and marketing have burred, yet this convergence...Read More
