Fusion PR President Bob Geller recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR).
As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included
- Zach Cutler, Co-Founder, CEO & Chairman at Propel;
- Tressa Robbins, Vice President of Customer Onboarding, Burrelles; and
- Yours truly.
Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum, PR Tech Briefing, and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.
The point is, as regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. AI has been a big part of that (see AI in PR tech for a neatly organized list).
As for Zach and Tressa — both have worked in PR for years — and now work for vendors implementing AI in their PR tech solutions.
The podcast covers the following:
- PR tech vendor landscape, adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches.
- Challenges Will AI take your job away?
- Avoiding quality pitfalls, ensuring responsible usage.
- Where are we going with AI in PR?
- Current and emerging use cases.
You can find the podcast on the Fusion PR blog, Spotify and also on YouTube.
Also, see these hand-picked posts about AI in PR:
- An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
Image credit: DALLE, “A robot dressed like a reporter typing on an old fashioned typewriter in the style of van Ghoh“