Another PR Tech Startup Gets Venture Funding [PR Tech Sum]
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which...Read More
A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]
Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product Truescope is a new media monitoring technology that’s launching in the U.S. This...Read More
Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...Read More
Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...Read More
Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...Read More
Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche
An expert at Meltwater says natural language processing (NLP) is getting better at understanding context, which can help PR assess large volumes of content Sometimes bad words can mean good things. For example, the word “bomb” might have different connotations...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
The Most Recommended PR Tech Vendors [PR Tech Sum]
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...Read More
PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....Read More
The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...Read More
