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More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]

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11 Apr 2023
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Frank Strong, MA, MBA
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PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job....
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Podcast: How AI and ChatGPT are Transforming Public Relations

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04 Apr 2023
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Frank Strong, MA, MBA
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Fusion PR President Bob Geller recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke...
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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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28 Mar 2023
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Frank Strong, MA, MBA
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0 Comment
Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall...
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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

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14 Mar 2023
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Frank Strong, MA, MBA
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0 Comment
Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence   I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Recently, I completed an article for a...
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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

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14 Feb 2023
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Frank Strong, MA, MBA
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ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...
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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum No. 41]

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31 Jan 2023
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Frank Strong, MA, MBA
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0 Comment
Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early...
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An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

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03 Jan 2023
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Frank Strong, MA, MBA
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0 Comment
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...
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Another PR Tech Startup Gets Venture Funding [PR Tech Sum No. 34]

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12 Apr 2022
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Frank Strong, MA, MBA
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0 Comment
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which...
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truescope opens a U.S. office in New York

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

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15 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product Truescope is a new media monitoring technology that’s launching in the U.S. This...
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum No. 33]

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01 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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