7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before
The surveys have started. There are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction... Read More
B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds
Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey... Read More
Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore... Read More
B2B Customers Want Thought Leadership
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –... Read More
Can PR Support Thought Leadership? (Or Are They Mutually Exclusive?)
Note: This guest post is by Grant Crowell (see bio below), a freelance writer who I met through Twitter and recognize as a savvy contributor to ReelSEO which online video and its impact on search marketing – two areas of... Read More
