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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

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23 Nov 2021
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Frank Strong, MA, MBA
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When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open...
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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

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20 Apr 2021
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Frank Strong, MA, MBA
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True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a...
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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

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08 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...
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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

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14 Apr 2020
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Frank Strong, MA, MBA
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A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds...
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Here’s How to Fix a Big Mistake in Content Marketing

Here’s How to Fix a Big Mistake in Content Marketing

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21 Jan 2020
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Frank Strong, MA, MBA
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A big content marketing mistake is not giving it its own space, it’s own email, it’s own analytics. One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct...
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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

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24 Jul 2018
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Frank Strong, MA, MBA
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The surveys have started. There are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction...
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B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

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29 Aug 2017
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Frank Strong, MA, MBA
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0 Comment
Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey...
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Thought Leadership Actually Requires Thought and Leadership

Thought Leadership Actually Requires Thought and Leadership

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28 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
The popular technology news site TechCrunch recently announced it was curtailing contributed content.  It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change?  Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore...
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B2B Customers Want Content and Thought Leadership - head

B2B Customers Want Thought Leadership

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17 Feb 2015
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Frank Strong, MA, MBA
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0 Comment
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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