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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]

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09 Nov 2021
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Frank Strong, MA, MBA
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Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...
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The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

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07 Jan 2020
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Frank Strong, MA, MBA
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A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...
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Over-Automation on Twitter Hints of AI Saturation in Marketing

Twitter Marketing Automation is a Glimpse of AI Saturation

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17 Jan 2017
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Frank Strong, MA, MBA
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Twitter has long been a marketing favorite, but its growth prospects have been questioned.  The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects...
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Will AI Help Humanize Marketing [UML]

Will AI Help Humanize Marketing? [UML]

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07 Jan 2017
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Frank Strong, MA, MBA
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I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service.  In the moment I opened that message there were two problems:  the app wasn’t working for me...
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Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]

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24 Sep 2016
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Frank Strong, MA, MBA
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The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning, artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence –...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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