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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

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03 Oct 2023
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Frank Strong, MA, MBA
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BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I’ve been writing this monthly column about PR technology companies for nearly five years...
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

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01 Aug 2023
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Frank Strong, MA, MBA
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Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks....
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Podcast: How AI and ChatGPT are Transforming Public Relations

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04 Apr 2023
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Frank Strong, MA, MBA
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Fusion PR President Bob Geller recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke...
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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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28 Mar 2023
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Frank Strong, MA, MBA
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Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall...
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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

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14 Feb 2023
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Frank Strong, MA, MBA
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ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum No. 29]

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09 Nov 2021
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Frank Strong, MA, MBA
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0 Comment
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...
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s4_quick_report_crowdstrike_agility_PR_solutions

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

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07 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...
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Over-Automation on Twitter Hints of AI Saturation in Marketing

Twitter Marketing Automation is a Glimpse of AI Saturation

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17 Jan 2017
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Frank Strong, MA, MBA
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Twitter has long been a marketing favorite, but its growth prospects have been questioned.  The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects...
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Will AI Help Humanize Marketing [UML]

Will AI Help Humanize Marketing? [UML]

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07 Jan 2017
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Frank Strong, MA, MBA
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I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service.  In the moment I opened that message there were two problems:  the app wasn’t working for me...
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marketing-vs-machine

Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]

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24 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning, artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence –...
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Popular Posts

Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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0 Comment
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28 Mar 2023
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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0 Comment
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18 Apr 2023
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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0 Comment
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20 Jun 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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0 Comment
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12 Jan 2021

Recent Posts

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  • Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
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  • Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
  • Survey shows people follow brands on social media to stay informed about new products and services
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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