Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I’ve been writing this monthly column about PR technology companies for nearly five years...Read More
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks....Read More
Podcast: How AI and ChatGPT are Transforming Public Relations
Fusion PR President Bob Geller recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke...Read More
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall...Read More
AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...Read More
Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum No. 29]
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...Read More
The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...Read More
Twitter Marketing Automation is a Glimpse of AI Saturation
Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects...Read More
![Will AI Help Humanize Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Will-AI-Help-Humanize-Marketing-UML.jpg)
Will AI Help Humanize Marketing? [UML]
I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me...Read More
Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]
The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning, artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence –...Read More
