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PR Coverage May have a Bigger Influence on SEO than Links 

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23 Feb 2021
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Frank Strong, MA, MBA
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0 Comment
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords We’ve long known that PR can have a significant impact on search rankings, but some of...
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Your Response to Business Reviews Might Count as Much as the Review Itself

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26 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A friend of mine with a small business was worried about a negative review. He’s a...
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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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0 Comment
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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Dear PR and Comms 3 Reasons to take the 2020 JOTW Communications Survey

3 Reasons to take the 2020 JOTW Comms Survey

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25 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
What do you think the top challenges facing communications and PR professionals today? What tactics would do you think are more important this year? How do you measure PR results? These are just a few of the questions on the...
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The Benefit of Calculated in Risk in Public Relations

The Benefit of Calculated Risk in Public Relations

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16 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such...
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Dispelling 6 Myths PR Sometimes has about Content Marketing

6 Myths about Content Marketing and the Role of PR

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26 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it....
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Press Releases aren’t Dead but Maybe Press Release Distribution Is

Press Releases aren’t Dead but Maybe Press Release Distribution Is

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10 Apr 2018
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Frank Strong, MA, MBA
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0 Comment
A couple weeks ago a client was locked out of their press release service.   We couldn’t get in to post and distribute an announcement.  So, we kept going without it. The release was published on the company’s online newsroom without...
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Most PR professionals believe media relations is getting harder according to the 2018 JOTW Communications Survey

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

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19 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too.  Respondents said storytelling, content marketing and thought leadership will be more important over the next...
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9 Little PR Stories from My Stint with the Ringling Bros. and Barnum & Baily Circus

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

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09 May 2017
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Frank Strong, MA, MBA
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0 Comment
The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus.  Like many in the middle, I have mixed feelings around the circumstances of its demise.  It does seem...
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Recent Posts

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  • Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
  • AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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