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3 PR Takeaways from the State of the Media Report by Cision

3 PR Takeaways from the State of the Media Report by Cision

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11 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.”  In...
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How to Generate Referenceable B2B Customers with a Blog

How to Generate Media Referenceable B2B Customers with a Blog

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28 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
You’ve spent weeks or months pitching a key reporter.  You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get...
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beyond-pr-101-3-truly-excellent-pitching-tips

Beyond PR 101: 3 Truly Unique Pitching Tips [UML]

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17 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the...
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Modern PR not Harder but Different

Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

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06 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
The more things change the more they stay the same.  It’s an adage Tressa Robins say appropriately describes PR.  While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know...
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New Lessons on PR Tradition Audience Subject Lines and Newsjacking - top

New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking [UML]

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03 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy.  The expert that knows everything is prone to get blindsided by the unexpected on an otherwise idle Tuesday. PR is dynamic.  Reporters...
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How PR can Put the Search Back in SEO [UML]

How PR can Put the Search Back in SEO [UML]

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13 Aug 2016
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Frank Strong, MA, MBA
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0 Comment
It seems to me that no single on-page SEO technique matters in isolation.  In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t...
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Tried and True Media Relations Best Practices [UML]

Tried and True Media Relations Best Practices [UML]

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30 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
I’ll often use the first draft of a press release for a pitch. This works for two reasons.  First, because the first draft is usually written like a news report and based on an interview with an internal expert with...
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3 Strategic Ways to use Press Releases for Meaningful Influence

3 Strategic Ways to use Press Releases for Meaningful Influence

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21 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire.  But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire...
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5 Top Way Reporters Find Sources and Stories

Survey: 5 Top Ways Reporters Find Sources and Stories

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17 May 2016
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Frank Strong, MA, MBA
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0 Comment
When you have a question no one seems to know the answer to, what’s the first thing you do?  If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently...
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What Native Ads Mean for PR

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16 Jun 2015
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Frank Strong, MA, MBA
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7 Comments
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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