HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
9 Little PR Stories from My Stint with the Ringling Bros. and Barnum & Baily Circus

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

/
09 May 2017
/
Frank Strong, MA, MBA
/
0 Comment
The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus.  Like many in the middle, I have mixed feelings around the circumstances of its demise.  It does seem...
Read More
3 PR Takeaways from the State of the Media Report by Cision

3 PR Takeaways from the State of the Media Report by Cision

/
11 Apr 2017
/
Frank Strong, MA, MBA
/
0 Comment
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.”  In...
Read More
How to Generate Referenceable B2B Customers with a Blog

How to Generate Media Referenceable B2B Customers with a Blog

/
28 Mar 2017
/
Frank Strong, MA, MBA
/
0 Comment
You’ve spent weeks or months pitching a key reporter.  You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get...
Read More
beyond-pr-101-3-truly-excellent-pitching-tips

Beyond PR 101: 3 Truly Unique Pitching Tips [UML]

/
17 Sep 2016
/
Frank Strong, MA, MBA
/
0 Comment
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the...
Read More
Modern PR not Harder but Different

Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

/
06 Sep 2016
/
Frank Strong, MA, MBA
/
0 Comment
The more things change the more they stay the same.  It’s an adage Tressa Robins say appropriately describes PR.  While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know...
Read More
New Lessons on PR Tradition Audience Subject Lines and Newsjacking - top

New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking [UML]

/
03 Sep 2016
/
Frank Strong, MA, MBA
/
0 Comment
There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy.  The expert that knows everything is prone to get blindsided by the unexpected on an otherwise idle Tuesday. PR is dynamic.  Reporters...
Read More
How PR can Put the Search Back in SEO [UML]

How PR can Put the Search Back in SEO [UML]

/
13 Aug 2016
/
Frank Strong, MA, MBA
/
0 Comment
It seems to me that no single on-page SEO technique matters in isolation.  In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t...
Read More
Tried and True Media Relations Best Practices [UML]

Tried and True Media Relations Best Practices [UML]

/
30 Jul 2016
/
Frank Strong, MA, MBA
/
0 Comment
I’ll often use the first draft of a press release for a pitch. This works for two reasons.  First, because the first draft is usually written like a news report and based on an interview with an internal expert with...
Read More
3 Strategic Ways to use Press Releases for Meaningful Influence

3 Strategic Ways to use Press Releases for Meaningful Influence

/
21 Jun 2016
/
Frank Strong, MA, MBA
/
0 Comment
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire.  But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire...
Read More
5 Top Way Reporters Find Sources and Stories

Survey: 5 Top Ways Reporters Find Sources and Stories

/
17 May 2016
/
Frank Strong, MA, MBA
/
0 Comment
When you have a question no one seems to know the answer to, what’s the first thing you do?  If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently...
Read More
‹ Previous 1 2 3 4 Next ›
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014

Recent Posts

  • What does generative AI use in PR look like? [PR Tech Sum No. 45]
  • Gartner rips CMOs over martech while business demands ‘more with less’
  • 6 key traits of a RevOps professional [guest post]
  • Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story
  • How B2B marketing can influence the sales team to use its content according to behavioral science
  • Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
  • B2B Content Consumption is “Directly Correlated” with Intent to Buy
  • More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
  • Podcast: How AI and ChatGPT are Transforming Public Relations
  • Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT