![How PR can Put the Search Back in SEO [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/08/How-PR-can-Put-the-Search-Back-in-SEO-UML.jpg)
How PR can Put the Search Back in SEO [UML]
It seems to me that no single on-page SEO technique matters in isolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t... Read More
![Tried and True Media Relations Best Practices [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/07/Tried-and-True-Media-Relations-Best-Practices-UML.jpg)
Tried and True Media Relations Best Practices [UML]
I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with... Read More
3 Strategic Ways to use Press Releases for Meaningful Influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire... Read More
Survey: 5 Top Ways Reporters Find Sources and Stories
When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently... Read More
What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg... Read More
HARO: Good PR Pitches have a Long Shelf Life
By deadline, there were just four responses to the query, which has posted a day or so prior. The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect... Read More
4 Less Glamourous Duties of the Public Relations Profession
by Frank Strong “We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations because while it’s the... Read More
3 Easy Questions that Trip Up Media Interviews
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters,... Read More
Can PR Support Thought Leadership? (Or Are They Mutually Exclusive?)
Note: This guest post is by Grant Crowell (see bio below), a freelance writer who I met through Twitter and recognize as a savvy contributor to ReelSEO which online video and its impact on search marketing – two areas of... Read More
“Very Excited” and “Very Pleased” are Meaningless Press Release Quotes
We are very pleased to announce our company has signed a new customer. We are very pleased a new executive as joined our team. We are very pleased to have won an award. Are you very pleased? Shocking. Do businesses put out statements when they are not pleased? Perhaps.... Read More
