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HARO Good PR Pitches have a Long Shelf Life

HARO: Good PR Pitches have a Long Shelf Life

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31 Mar 2015
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Frank Strong, MA, MBA
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2 Comments
By deadline, there were just four responses to the query, which has posted a day or so prior.  The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect...
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4 Less Glamourous Duties of a PR Pro

4 Less Glamourous Duties of the Public Relations Profession

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10 Mar 2015
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Frank Strong, MA, MBA
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1 Comment
“We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations. While it’s the last function to get...
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3 Easy Questions that Trip Up Media Interviews

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10 Feb 2015
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Frank Strong, MA, MBA
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0 Comment
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters,...
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Can PR Support Thought Leadership? (Or Are They Mutually Exclusive?)

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09 Apr 2012
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Frank Strong, MA, MBA
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0 Comment
Note: This guest post is by Grant Crowell (see bio below), a freelance writer who I met through Twitter and recognize as a savvy contributor to ReelSEO which online video and its impact on search marketing – two areas of...
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Very Pleasing Press Release Quotes

“Very Excited” and “Very Pleased” are Meaningless Press Release Quotes

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12 Jan 2011
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Frank Strong, MA, MBA
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3 Comments
We are very pleased to announce our company has signed a new customer.  We are very pleased a new executive as joined our team.  We are very pleased to have won an award. Are you very pleased? Shocking. Do businesses put out statements when they are not pleased? Perhaps....
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Press Release Revival

Stop the Presses! It’s a Press Release Revival

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14 Nov 2010
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Frank Strong, MA, MBA
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1 Comment
Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer. Even PR Week jumped on the “trend” as evidenced by...
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Spreading Rumors…as a PR Tactic

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14 Oct 2010
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Frank Strong, MA, MBA
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2 Comments
Can you make a mistake as a PR ploy?  The scenario would play out like this: 1.  Company makes a dramatic change (i.e. ostensibly poor logo design). 2.  Social media is outraged. 3.  Company is tone-deaf, poises like a deer in headlights, backlash turns...
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PR and the Magic Number 7

PR and the Magic Number 7

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17 Aug 2010
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Frank Strong, MA, MBA
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0 Comment
One may be the loneliest number, but seven too stands apart.   Apart should not be confused with alone.  In fact, seven has a lot of company. Certainly, there are top ten 10 lists (or even commandments) – and there are also top five lists for those...
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Are Exclusives still an Effective PR tactic

Are Exclusives still an Effective PR tactic?

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03 Dec 2009
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Frank Strong, MA, MBA
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2 Comments
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a handful of key reporters. It was solid news — hard news — and certainly relevant...
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Hypothetically What If Questions Lead to Bad News

Hypothetically, “What If” Questions in PR Lead to Bad News

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18 Nov 2009
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Frank Strong, MA, MBA
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0 Comment
Bill Belichick made a questionable decision in a game last Sunday that probably cost the game — but true to his usual form, he wasn’t much for taking questions. Still, there is a PR lesson in his succinct, unemotional and deliberate answers....
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