What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg...Read More
HARO: Good PR Pitches have a Long Shelf Life
By deadline, there were just four responses to the query, which has posted a day or so prior. The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect...Read More
4 Less Glamourous Duties of the Public Relations Profession
“We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations. While it’s the last function to get...Read More
3 Easy Questions that Trip Up Media Interviews
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters,...Read More
Can PR Support Thought Leadership? (Or Are They Mutually Exclusive?)
Note: This guest post is by Grant Crowell (see bio below), a freelance writer who I met through Twitter and recognize as a savvy contributor to ReelSEO which online video and its impact on search marketing – two areas of...Read More
“Very Excited” and “Very Pleased” are Meaningless Press Release Quotes
We are very pleased to announce our company has signed a new customer. We are very pleased a new executive as joined our team. We are very pleased to have won an award. Are you very pleased? Shocking. Do businesses put out statements when they are not pleased? Perhaps....Read More
Stop the Presses! It’s a Press Release Revival
Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer. Even PR Week jumped on the “trend” as evidenced by...Read More
Spreading Rumors…as a PR Tactic
Can you make a mistake as a PR ploy? The scenario would play out like this: 1. Company makes a dramatic change (i.e. ostensibly poor logo design). 2. Social media is outraged. 3. Company is tone-deaf, poises like a deer in headlights, backlash turns...Read More
PR and the Magic Number 7
One may be the loneliest number, but seven too stands apart. Apart should not be confused with alone. In fact, seven has a lot of company. Certainly, there are top ten 10 lists (or even commandments) – and there are also top five lists for those...Read More
Are Exclusives still an Effective PR tactic?
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a handful of key reporters. It was solid news — hard news — and certainly relevant...Read More
