How to Generate Media Referenceable B2B Customers with a Blog
You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get...Read More
Beyond PR 101: 3 Truly Unique Pitching Tips [UML]
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the...Read More
Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles
The more things change the more they stay the same. It’s an adage Tressa Robins say appropriately describes PR. While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know...Read More
New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking [UML]
There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy. The expert that knows everything is prone to get blindsided by the unexpected on an otherwise idle Tuesday. PR is dynamic. Reporters...Read More
![How PR can Put the Search Back in SEO [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/08/How-PR-can-Put-the-Search-Back-in-SEO-UML.jpg)
How PR can Put the Search Back in SEO [UML]
It seems to me that no single on-page SEO technique matters in isolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t...Read More
![Tried and True Media Relations Best Practices [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/07/Tried-and-True-Media-Relations-Best-Practices-UML.jpg)
Tried and True Media Relations Best Practices [UML]
I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with...Read More
3 Strategic ways to use press releases for meaningful influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire...Read More
Survey: 5 Top Ways Reporters Find Sources and Stories
When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently...Read More
What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg...Read More
HARO: Good PR Pitches have a Long Shelf Life
By deadline, there were just four responses to the query, which has posted a day or so prior. The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect...Read More
