Stop the Presses! It’s a Press Release Revival
Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer. Even PR Week jumped on the “trend” as evidenced by... Read More
PR and the Magic Number 7
One may be the loneliest number, but seven too stands apart. Apart should not be confused with alone. In fact, seven has a lot of company. Certainly, there are top ten 10 lists (or even commandments) – and there are also top five lists for those... Read More
Are Exclusives still an Effective PR tactic?
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a handful of key reporters. It was solid news — hard news — and certainly relevant... Read More
Hypothetically, “What If” Questions in PR Lead to Bad News
Bill Belichick made a questionable decision in a game last Sunday that probably cost the game — but true to his usual form, he wasn’t much for taking questions. Still, there is a PR lesson in his succinct, unemotional and deliberate answers.... Read More
