PR and the Magic Number 7
One may be the loneliest number, but seven too stands apart. Apart should not be confused with alone. In fact, seven has a lot of company. Certainly, there are top ten 10 lists (or even commandments) – and there are also top five lists for those... Read More
Are Exclusives still an Effective PR tactic?
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a handful of key reporters. It was solid news — hard news — and certainly relevant... Read More
Hypothetically, “What If” Questions in PR Lead to Bad News
Bill Belichick made a questionable decision in a game last Sunday that probably cost the game — but true to his usual form, he wasn’t much for taking questions. Still, there is a PR lesson in his succinct, unemotional and deliberate answers.... Read More
