HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT

PR
Marketing
Social Media

PR
Marketing
Social Media

Day

January 24, 2023

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

/

/

Frank Strong, MA, MBA

/

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about...

Verified Veteran-Owned Small Business

Popular Posts

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

/

/

Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

/

/

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

/

/

If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

/

/

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

/

/

Recent Posts

Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]
Your ‘welcome email’ has the highest open rate and CTR
Financial analysts say marketing is an investment, not a cost
How to solve the top content creation challenges in B2B content marketing
Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
3 benchmarks for your B2B marketing budget as a percentage of revenue
7 Reasons your competitor was included in a story…but you weren’t
PR ought to be in the B2B marketing mix because that’s where tech buyers look first
Trust issues: the one reason buyers give B2B content a letter grade of “D”
Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

About Us
About Frank Strong
Services
Speaking
In The News
Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.