Influencer Relations: Magic Middle vs. the A-List
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not... Read More
3 Strategic Ways to use Press Releases for Meaningful Influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire... Read More
In Atlanta, this Humble PR Blog is now a PR Firm
This blog I created about seven years ago is now a business – introducing Sword and the Script Media, LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and... Read More
The PR Stunt that Saved Batman for Generations
PR is a long-term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would... Read More
General Electric Theater: Reagan met Content Marketing in 1954
In 1954, the television had reached a critical milestone: 26 million U.S. households (56%) owned a TV. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another... Read More
The Empire Strikes Back: 3 Reactions to Amazon vs. NYT
Former pitch man for the President, Jay Carney, came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New... Read More
PR is the Best Kept Secret in Effective Content Marketing
A reporter from The Washington Post took an interest in a story pitch about small businesses and the impact on the economy. At the time, my client had a product for a nascent web economy that would fuel small businesses help... Read More
What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg... Read More
Visibility is a Commodity; Trust is the Ultimate Conversion
It was the third comment this week. The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary. And it dropped a hyperlink. For many... Read More
Warren Buffet Underscores the Value of Reputation
It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to... Read More
