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Answering Tough Media Questions and Still Making a Good Impression

Answering Tough Media Questions and Still Making a Good Impression

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20 Jun 2017
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Frank Strong, MA, MBA
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1 Comment
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take.  This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace...
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PR Social Media and the Imperative of Content Marketing

PR, Social Media and the Imperative of Content Marketing [UML]

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08 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell...
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Thought Leadership Actually Requires Thought and Leadership

Thought Leadership Actually Requires Thought and Leadership

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28 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
The popular technology news site TechCrunch recently announced it was curtailing contributed content.  It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change?  Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore...
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Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

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14 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil.  It is not. Messaging requires research inside the organization, research outside the organization, reflection and...
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why-content-marketing-and-pr-need-each-other

Why Content Marketing and Public Relations Need Each Other

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29 Nov 2016
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Frank Strong, MA, MBA
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0 Comment
It was a good pitch.  Timely, tailored, and fitting for both the journalist and the publication.  But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs....
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Turner Field Home of the Atlanta Braves

11 Simple Ways for PR to Score Content Marketing Points

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16 Aug 2016
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Frank Strong, MA, MBA
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1 Comment
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands...
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Influencer Relations Magic Middle vs

Influencer Relations: Magic Middle vs. the A-List

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28 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...
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3 Strategic Ways to use Press Releases for Meaningful Influence

3 Strategic Ways to use Press Releases for Meaningful Influence

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21 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire.  But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire...
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Atlanta PR Firm

In Atlanta, this Humble PR Blog is now a PR Firm

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05 May 2016
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Frank Strong, MA, MBA
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2 Comments
This blog I created about seven years ago is now a business – introducing Sword and the Script Media, LLC.  This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and...
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The PR Stunt that Saved Batman for Generations

The PR Stunt that Saved Batman for Generations

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29 Mar 2016
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Frank Strong, MA, MBA
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1 Comment
PR is a long-term strategy.  Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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