![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and...Read More
Why Content Marketing and Public Relations Need Each Other
It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs....Read More
11 Simple Ways for PR to Score Content Marketing Points
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands...Read More
Influencer Relations: Magic Middle vs. the A-List
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...Read More
3 Strategic Ways to use Press Releases for Meaningful Influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire...Read More
In Atlanta, this Humble PR Blog is now a PR Firm
This blog I created about seven years ago is now a business – introducing Sword and the Script Media, LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and...Read More
The PR Stunt that Saved Batman for Generations
PR is a long-term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would...Read More
General Electric Theater: Reagan met Content Marketing in 1954
In 1954, the television had reached a critical milestone: 26 million U.S. households (56%) owned a TV. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another...Read More
The Empire Strikes Back: 3 Reactions to Amazon vs. NYT
Former pitch man for the President, Jay Carney, came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New...Read More
PR is the Best Kept Secret in Effective Content Marketing
A reporter from The Washington Post took an interest in a story pitch about small businesses and the impact on the economy. At the time, my client had a product for a nascent web economy that would fuel small businesses help...Read More
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