Corporate Social Media Strategy Framework
I’ve been contemplating a framework for a corporate strategy that includes social media, because I think creating an integrated and cohesive social media effort is a challenge with which many marketing and PR people are struggling. This is a concept and a first draft....Read More
PR Framework for Negative News
A discussion on LinkedIn that I started about PR strategies for dealing with a difficult blogger has reminded me of the three basic choices in crisis communications a former colleague once espoused. These concepts were conveyed long before social media or blogs took center...Read More
