Stop Smearing Goldfish: That Attention Span Statistic is Dubious
In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well That goldfish statistic just won’t die. The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention...Read More
Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and...Read More
“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues
This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market Most buyers of B2B technology don’t believe vendors are completely honest. That’s according to...Read More
13 Marketing Statistics Summarizing 2021
73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021 Every year this blog breaks down the results and covers dozens of marketing surveys and studies. As the...Read More
Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up The first step in communications is audience identification. Audience identification is the process of understanding an audience – their...Read More
Changing Relations with Business and Media: Summaries to 3 Studies for Communicators
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights There’s a lot of talk lately about getting back to normal and while things are...Read More
45 Marketing and PR Statistics that Recap the Year We Had in 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020 Many of the blog posts published here are based on survey research, analytical studies...Read More
Are Embargoes and Exclusives Still Useful in Media Relations?
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...Read More
B2B Marketers Focused on Long Term Tend to Outperform the Competition
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. A survey of 450 marketers found “leaders” – those who say...Read More
Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more pieces of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content...Read More
