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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

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10 Sep 2020
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Frank Strong, MA, MBA
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A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more pieces of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

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15 Feb 2020
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Frank Strong, MA, MBA
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To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...
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Benchmarks for Content Marketing Blogging and Webinars [UML]

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

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23 Nov 2019
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Frank Strong, MA, MBA
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Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of...
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2020 Marketing Budget Planning Here’s How Marketers Say Spending is Shaping Up

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

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22 Oct 2019
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Frank Strong, MA, MBA
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October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,...
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

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10 Sep 2019
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Frank Strong, MA, MBA
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Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
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These Cliff Notes to 19 Email Marketing Studies

The Cliff Notes to 19 Studies, Benchmarks and Email Marketing Statistics

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09 Jul 2019
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Frank Strong, MA, MBA
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Email marketing statistics: average open rate: 16-21%; CTR: 2-3%; bounce rate: 1-10%; subject line length: 80-120 characters; message length: 100-200 words. “In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most...
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Study Reveals Gaps Between CEOs and PR in Communications Goals Issues and Technology Use Cases

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

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23 Apr 2019
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Frank Strong, MA, MBA
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Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR...
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PR Measurement A Pulse Check on How Communicators Show Value

PR Measurement: A Pulse Check on How Communicators Show Value

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26 Mar 2019
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Frank Strong, MA, MBA
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The top PR measurement metrics communicators say they use include, web traffic, impressions, number of third-party mentions, email open rates and executive feedback.  Tying outcomes to communications have been a challenge for a long time. For example, in a traditional...
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

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11 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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