Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR...Read More
PR Measurement: A Pulse Check on How Communicators Show Value
The top PR measurement metrics communicators say they use include, web traffic, impressions, number of third-party mentions, email open rates and executive feedback. Tying outcomes to communications have been a challenge for a long time. For example, in a traditional...Read More
Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said...Read More
How Long Should a Blog Post Be? [Useful Blogging Statistics]
A survey of 1,000 bloggers found the average blog post is about 1,100 words long and takes an average of 3.5 hours to write. While length doesn’t necessarily equal quality, bloggers that write longer posts generally report better results. Writers...Read More
18 Marketing and PR Statistics that Read Like a Meta Description for the Year 2018
Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end,...Read More
Why People Believe Brands Should or Should Not Take a Political Stand
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field...Read More
5 Important Planning Considerations from a B2B Content Marketing Study
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. Those are among the top-level findings from an annual survey of content marketers by...Read More
Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...Read More
Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey...Read More
Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation
No matter what vertical market you are in, there is no shortage of competition. And more is cropping up seemingly every day. Consider the following: Cybersecurity. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to...Read More
