B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds
Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey... Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In... Read More
Where and How B2B Marketing Generates Leads it Likes [Study]
Email remains a top channel for producing leads in B2B marketing, according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and... Read More
![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and... Read More
Highlights from the State of Blogging in 2017 Survey
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group. That’s one surprising conclusion... Read More
![Marketing Budgets Planning and Benchmarks for 2017 [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/Marketing-Budgets-Planning-and-Benchmarks-for-2017-UML.jpg)
Marketing Budgets, Planning and Benchmarks for 2017 [UML]
The end of the year is usually jammed packed. We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time... Read More
Paid Social: Cliff Notes to 3 Social Media Studies
Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent... Read More
The Page 4 Simple Secret to Successful Content Marketing [UML]
There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study... Read More
PR Briefing: Summarizing 3 Recent Public Relations Studies
You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. As... Read More
Survey Finds Improving Optimism in Content Marketing
Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June... Read More
