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18 Statistics that Read Like a Meta Description for the Year 2018 in Marketing and PR

18 Marketing and PR Statistics that Read Like a Meta Description for the Year 2018

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04 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end,...
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Why People Believe Brands Should or Should Not Take a Stand

Why People Believe Brands Should or Should Not Take a Political Stand

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13 Nov 2018
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Frank Strong, MA, MBA
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0 Comment
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field...
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5 Important Planning Considerations from a B2B Content Marketing Study

5 Important Planning Considerations from a B2B Content Marketing Study

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23 Oct 2018
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Frank Strong, MA, MBA
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0 Comment
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. Those are among the top-level findings from an annual survey of content marketers by...
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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs

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25 Sep 2018
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Frank Strong, MA, MBA
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0 Comment
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...
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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

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08 May 2018
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Frank Strong, MA, MBA
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0 Comment
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey...
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Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

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01 May 2018
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Frank Strong, MA, MBA
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0 Comment
No matter what vertical market you are in, there is no shortage of competition. And more is cropping up seemingly every day. Consider the following: Cybersecurity. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to...
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PR and Content Marketing Insights from the Edelman Trust Barometer

PR and Content Marketing Insights from the Edelman Trust Barometer

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06 Feb 2018
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Frank Strong, MA, MBA
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0 Comment
A friend of mine was telling me about a political news story last year.  I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true.  To prove otherwise, she pulled out...
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34 Statistics Summarizing PR, Content Marketing, Social Media and SEO in 2017

33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO

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26 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know...
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3 Timeless Secrets of Highly Successful Bloggers

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

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28 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit...
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3 Studies that Challenge Marketing Assumptions

3 Studies that Challenge Marketing Assumptions [UML]

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11 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
Assumptions are akin to a heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly.  But when they are wrong, the rest can go horribly wrong. Assumptions are essential...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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