Survey Finds Tough Grades on B2B Content Marketing
If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort...Read More
5 Slightly Contrarian Views on a CMO Council Content Survey
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The organization published a well-written press release that drew me in and pointed to one overarching conclusion: “Most view their content marketing...Read More
Scale Content Marketing: Employees are the Secret
“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi, marketing operations with PepsiCo. His commentary was presented...Read More
Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted...Read More
5 Takeaways from the Salesforce State of Marketing
Marketers disagree on needs and metrics – but appear to be doubling down on social media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report, which Salesforce recently published. The company that coined the term...Read More
Study: Big Companies Lag at Blogging, Social Media
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools...Read More
Study: Effective Content Marketing Has One Element
Walk with me for a moment – to about 30 years ago. The setting is the 1980s sitcom Growing Pains and Mike Seaver’s teacher had found – after the conclusion of an exam – that Mike had written out answers...Read More
Infographic: Content Marketing Divide; Rich Getting Richer
The content rich keep getting richer, while the content poor keep getting poorer. That’s my observation from Eloqua’s report The State of Content Marketing in 2014. Eloqua conducted an online survey of its marketing community. It had 205 takers and...Read More
9 Sweeping Lessons from Content Marketing Benchmarking Study
In January, research firm Ascend2 released a study of 521 sales and marketing professionals was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went...Read More
The Pope and Market Research Surveys
The humorist and author Mark Twain is often is attributed with saying: “There are three kinds of lies: lies, damned lies, and statistics.” This reminds me of little story that shows why polling, surveys and market research ought to be carefully...Read More
