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December 23, 2025

An easy-to-read review of 17 B2B marketing studies summarizing 2025

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Frank Strong, MA, MBA

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Insights from studies and surveys on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team Regular readers know I spend a lot of time reviewing market research studies and surveys throughout the year. It’s a useful...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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