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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

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14 Apr 2020
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Frank Strong, MA, MBA
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0 Comment
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds...
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The Complicated Business of Mixing Brand and Politics

The Complicated Business of Mixing Brand and Politics [Survey]

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28 May 2019
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Frank Strong, MA, MBA
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0 Comment
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands...
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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

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05 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...
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How to Deliver a Genuine Corporate Apology [UML]

How to Deliver a Genuine Corporate Apology [UML]

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15 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business...
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Value of PR People Buy from Brands They Know Like and Trust [UML]

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

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18 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst.  Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR and...
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PR in a Better Position to Manage Corporate Social Media

Survey says PR Best Positioned to Manage Corporate Social Media

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12 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...
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Visibility is a Commodity Trust is the Ultimate Conversion

Visibility is a Commodity; Trust is the Ultimate Conversion

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21 Apr 2015
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Frank Strong, MA, MBA
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2 Comments
It was the third comment this week.  The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary.  And it dropped a hyperlink. For many...
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5 Reputation Management Tips for Small Businesses

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29 Aug 2011
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Frank Strong, MA, MBA
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0 Comment
While driving to work one morning, I listened to a radio ad from a notable Silicon Valley company (which has raised somewhere in the neighborhood of $60m over the past few years), promising to help consumers monitor and manage their...
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Changing Names: An Unnecessary Risk in Rebranding

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11 Oct 2009
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability to attract or retain new customers. People tend to buy from names they trust, so...
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Social Media: A Question of Credibility

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26 Aug 2009
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong The comments were caustic. The sort of knock-down, drag-out online fights that resulted in exchanges lasting for days.  These things were said over an old-fashioned online bulletin board that most people wouldn’t say to their arch-nemesis, let alone...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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