The end of the self-aggrandizing listicle in search and AI
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust You’ve seen those listicles. The ones where a...Read More
Big PR firm puts the global value of business reputation at $7 trillion
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds “Reputation, which was once a soft PR metric, has become a quantifiable asset class,” according to a new study, The Global Reputation Economy, by Burson. Burson...Read More
Under-Recognized Value of PR is Keeping a Business out of a Bad Spot
Taking in a wide view of the landscape is one of the under-recognized benefits of PR Among martial arts, Brazilian Jiu-Jitsu is among the most cerebral. It’s as much an exercise in problem-solving as it is an exhibition of physical...Read More
![Two New Corporate Indexes to Watch in PR: Reputation and Misinformation [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2022/11/index-cover1-670x500.jpg)
Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum No. 39]
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow...Read More
The 3 Characteristics of Effective Thought Leadership in B2B Marketing
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds...Read More
The Complicated Business of Mixing Brand and Politics [Survey]
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands...Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...Read More
![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML.jpg)
How to Deliver a Genuine Corporate Apology [UML]
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business...Read More
![Value of PR People Buy from Brands They Know Like and Trust [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Value-of-PR-People-Buy-from-Brands-They-Know-Like-and-Trust-UML.jpg)
Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR and...Read More
Survey says PR Best Positioned to Manage Corporate Social Media
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...Read More
