Changing Names: An Unnecessary Risk in Rebranding
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability to attract or retain new customers. People tend to buy from names they trust, so...Read More
Social Media: A Question of Credibility
by Frank Strong The comments were caustic. The sort of knock-down, drag-out online fights that resulted in exchanges lasting for days. These things were said over an old-fashioned online bulletin board that most people wouldn’t say to their arch-nemesis, let alone...Read More
Reputation is Why PR Should Own Social Media
To be successful in social media, you have to contribute something. Words like authenticity, veracity and transparency are all batted around, but they do mean something; reputation hangs in the balance. This is similar to traditional media relations – a...Read More
